Aquí
"Due to its sheer size, Procter & Gamble faces an especially steep growth challenge. With a stated annual growth goal of between 4% and 6%, the world's largest consumer products company needs to boost sales on the scale of its Tide brand each and every year. P&G called on Innosight to help meet this challenge by turning innovation from a serendipitous activity into a systematic process."
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¡Impresionante!; y lo mejor: disponible para toda organización que desee hacerlo.
Si usted está decidido, Latin Strategy Ltda., en Chile y en Colombia, le acompaña :-)
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