Aquí su página en la Web, que para este caso es la compañía toda (en la Web)
Aquí el ejemplo:
Looking Further with Ford: 13 Trends for 2013
***
"Scribd is the world's largest online library. We've made it easy to share and discover entertaining, informative and original written content across the web and mobile devices."
***
De la Wikipedia:
"La idea de Scribd fue originalmente inspirada cuando Trip Adler estuvo en Harvard y tuvo una conversación con su padre, John R. Adler sobre las dificultades de la publicación de artículos académicos. Se asoció con los cofundadores Jared Friedman y Tikhon Bernstam y asistieron a Y Combinator en Cambridge en el verano de 2006. Scribd fue liberado desde un apartamento de San Francisco en marzo de 2007 y creció rápidamente en tráfico. En 2008, figuraba como uno de los 20 sitios de redes sociales según más visitados según Comscore.4 En Junio de 2009, Scribd lanzó Scribd Store.5 Poco después se resindió el contrato con Simon & Schuster para vender libros electrónicos en Scribd.6 Más de 150 editores profesionales como Random House, Wiley, Workman, Houghton Mifflin Harcourt, Pearson, Harvard University Press y Stanford University Press están ahora asociados con Scribd. ProQuest comenzó publicando disertaciones en Scribd en diciembre de 2009. En octubre de 2009, Scribd lanzó su lector de marca para las compañías de medios con New York Times , Los Angeles Times , Chicago Tribune , The Huffington Post, TechCrunch y MediaBistro.7 Ahora más de 100 compañías de medios utilizan lectores de marca Scribd para incrustar material de origen en sus historias. En agosto de 2010, las noticias comenzaron a hacer "un boom" y los documentos y los libros empezaron a ser virales en Scribd incluyendo el volcado de Proposición 8 y la demanda de HP, Mark Hurd, que se mueven en contra de Oracle. Actualmente Adler es el presidente de Scribd, donde es el responsable del producto y de la dirección estratégica de la de la empresa. El BusinessWeek llamado Adler es uno de los "Mejores Jóvenes Empresarios Tech de 2010"
***
¿Cómo agrega valor una casa editorial que sólo publica en la Web?
Aquí la explicación resumida
Mostrando entradas con la etiqueta Curiosas - innovaciones. Mostrar todas las entradas
Mostrando entradas con la etiqueta Curiosas - innovaciones. Mostrar todas las entradas
martes, 11 de diciembre de 2012
jueves, 6 de diciembre de 2012
MOOC (massive open online courses): innovación en el aula de clases
Aquí la entrada desde Knowledge@Wharton
Extracto introductorio:
"During the past decade, the distribution of content over the Internet and its consumption on computers and mobile devices has disrupted several industries -- newspapers, book publishing, music and films, among others. Now education joins that list, thanks to the emergence of massive open online courses, or MOOCs. These courses, which are offered for free to tens of thousands of students, cover topics ranging from artificial intelligence and computer science to music and poetry appreciation. As millions of students around the world flock to participate in MOOCs, universities are being compelled to rethink what it means to teach and to learn in a networked, globally connected world. During the past 18 months, many educational institutions have initiated or joined ventures that can help them explore, experiment in and gradually understand this phenomenon."
***
Algunos comentarios a la carrera:
1. Sin duda son muchos los que, no habiendo antes logrado acceder al aula tradicional de alta calidad, apreciarán en mucho así mismo poder hacerlo ahora, no obstante la "virtualidad implícita".
2. Las universidades tienen un gran reto que resolver, que es así mismo una oportunidad que se les abre; por ej: 1) los MOOC pueden ser vistos como el abrebocas que motive luego la matrícula tradicional, 2) los MOOC pueden ser vistos como el equivalente a las ediciones "paperback" en los libros, 3) los MOOC pueden llegar a ser el nuevo currículo para un sinmúmero de oficios y profesiones, aún más especializadas que las que ya conocemos.
3. Lo de "masivo" en MOOC no debe ser confundido con "lo mismo para todos", al contrario, los MOOC pueden ser la vía, la primera etapa, el camino hacia, una educación personalizada en extremo, esto es, adaptada al ser de cada quien y no como es ahora, que cada quien se adapta (o "fracasa") al modelo disponible :-)
Extracto introductorio:
"During the past decade, the distribution of content over the Internet and its consumption on computers and mobile devices has disrupted several industries -- newspapers, book publishing, music and films, among others. Now education joins that list, thanks to the emergence of massive open online courses, or MOOCs. These courses, which are offered for free to tens of thousands of students, cover topics ranging from artificial intelligence and computer science to music and poetry appreciation. As millions of students around the world flock to participate in MOOCs, universities are being compelled to rethink what it means to teach and to learn in a networked, globally connected world. During the past 18 months, many educational institutions have initiated or joined ventures that can help them explore, experiment in and gradually understand this phenomenon."
***
Algunos comentarios a la carrera:
1. Sin duda son muchos los que, no habiendo antes logrado acceder al aula tradicional de alta calidad, apreciarán en mucho así mismo poder hacerlo ahora, no obstante la "virtualidad implícita".
2. Las universidades tienen un gran reto que resolver, que es así mismo una oportunidad que se les abre; por ej: 1) los MOOC pueden ser vistos como el abrebocas que motive luego la matrícula tradicional, 2) los MOOC pueden ser vistos como el equivalente a las ediciones "paperback" en los libros, 3) los MOOC pueden llegar a ser el nuevo currículo para un sinmúmero de oficios y profesiones, aún más especializadas que las que ya conocemos.
3. Lo de "masivo" en MOOC no debe ser confundido con "lo mismo para todos", al contrario, los MOOC pueden ser la vía, la primera etapa, el camino hacia, una educación personalizada en extremo, esto es, adaptada al ser de cada quien y no como es ahora, que cada quien se adapta (o "fracasa") al modelo disponible :-)
martes, 20 de noviembre de 2012
Tele[a distancia]Comunicación - Innovación - Local[cerca]ización
Aquí el reciente Special Report from The Economist: A sense of place
Extracto introductorio:
"THERE WAS SOMETHING odd about the black car at the junction of Sutter and Hyde Streets. It was an ordinary saloon. Its windows were clear, and it looked in good condition. And yet, as the lights changed and the car pulled away into the bright San Francisco morning, a question remained. Why was it sporting a luxuriant pink moustache at its front?
The moustache is the trade mark of Lyft, a ride-sharing service that began in the city this summer. Its drivers are private individuals who, in effect, rent out seats in their cars for a few dollars a time. Lyft’s cut is 20%. It works through a smartphone app. When you register as a customer, you supply your phone number and credit-card details. When you want a ride, you open the app and see a map with the locations of the nearest moustachioed motors. You tap to request a ride, and the app shows you your driver’s name, his rating by past passengers (out of five stars) and photos of him and his car. He will probably greet you with a friendly fist-bump. Afterwards you rate him and pay through the app. He rates you, too, so if you are poor company you may not get another Lyft." ...
***
En verdad algo así no podría haber sucedido hace 30 años; no sólo porque aún no teníamos los c-phones, sino también porque vivíamos en una época en la que la "propiedad" o era desestimada por unos (hippies), o exageradamente estimada (hasta venerada) por otros: y tenida por símbolo de poder... En la carretera la cosa era (ligeramente) diferente... Lo interesante, y novedoso, de esta historia con la que comienza el Special Report, es la combinación (eventualmente m a s i v a) de 1)optimización económica, y 2)construcción de relacionamiento humano. Algo está pasando :-)
Extracto introductorio:
"THERE WAS SOMETHING odd about the black car at the junction of Sutter and Hyde Streets. It was an ordinary saloon. Its windows were clear, and it looked in good condition. And yet, as the lights changed and the car pulled away into the bright San Francisco morning, a question remained. Why was it sporting a luxuriant pink moustache at its front?
The moustache is the trade mark of Lyft, a ride-sharing service that began in the city this summer. Its drivers are private individuals who, in effect, rent out seats in their cars for a few dollars a time. Lyft’s cut is 20%. It works through a smartphone app. When you register as a customer, you supply your phone number and credit-card details. When you want a ride, you open the app and see a map with the locations of the nearest moustachioed motors. You tap to request a ride, and the app shows you your driver’s name, his rating by past passengers (out of five stars) and photos of him and his car. He will probably greet you with a friendly fist-bump. Afterwards you rate him and pay through the app. He rates you, too, so if you are poor company you may not get another Lyft." ...
***
En verdad algo así no podría haber sucedido hace 30 años; no sólo porque aún no teníamos los c-phones, sino también porque vivíamos en una época en la que la "propiedad" o era desestimada por unos (hippies), o exageradamente estimada (hasta venerada) por otros: y tenida por símbolo de poder... En la carretera la cosa era (ligeramente) diferente... Lo interesante, y novedoso, de esta historia con la que comienza el Special Report, es la combinación (eventualmente m a s i v a) de 1)optimización económica, y 2)construcción de relacionamiento humano. Algo está pasando :-)
miércoles, 7 de noviembre de 2012
Blueseed: facilitando la innovación (una curiosidad... pero así están las cosas :-)
Ver aquí su sitio Web
"Blueseed is a project to station a ship 12 nautical miles from the coast of San Francisco, in international waters. The location will allow startup entrepreneurs from anywhere in the world to start or grow their company near Silicon Valley, without the need for a US work visa. The ship will be converted into a coworking and co-living space, and will have high-speed Internet access and daily transportation to the mainland via ferry boat. So far, over 1000 entrepreneurs from 60+ countries expressed interest in living on the ship. The project is backed by PayPal founder and Facebook early investor Peter Thiel. "
"Why Blueseed?
Because Google and Yahoo! and Intel and other famous companies that were co-founded by immigrant entrepreneurs, have created tens of thousands of jobs, and have built products and services that we all use every day. But who knows how many other companies we don’t have, because their immigrant co-founders were not allowed to remain in Silicon Valley?"
***
"Why not simply telecommute?
Shane Mac, Director of Product at successful startup Zaarly, gives seven reasons why early-stage companies should start up in the same physical office space.
Many businesses can be run successfully from anywhere in the world, using collaboration software and teleconferencing. Other businesses are much more likely to succeed in an environment where people interact in person, and startups are a great example of that. Google, LinkedIn, Twitter, Groupon, Zynga – they didn’t start online; they started thanks to the serendipity of a place that allowed the founders to meet and work together with the talent they needed, face-to-face.
Risks of working remotely include employees missing interaction with colleagues, becoming physically drained by travel, growing unhappy, or being recruited by other companies. Peter Norvig, director of research for Google, said in a Forbes interview:
It’s 11 hours to Hyderabad. We do video conferences where we’re up late and they’re up early. Maybe a video conference is as good as a formal meeting, but there are no informal meetings. As a result, we lose the pace of work, and we lose trust.
Best-selling author Ori Brafman has a short video on how proximity plays a major role in helping individuals form instant connections with others. While telepresence using robots such as Vgo or Anybots is somewhat successful, iRobot CEO Colin Angle said, “The products that have launched so far are really videoconferencing on a remote, driveable platform. It has some appeal, but they don’t build a version of you in a remote location able to be as effective as you would in person.”
In November 2011, ABC News reported on the story of Amit Aharoni, an Israeli startup entrepreneur who, after creating 9 American jobs, received a letter from the US Citizenship and Immigration Serice (USCIS) denying his visa request and notifying him to leave the country immediately. Aharoni left for Vancouver and tried to run his company (an online cruise booking service) remotely via Skype. That didn’t quite work out, so he set to work on making his story public. After ABC World News picked up the story, USCIS reversed their decision within 24 hours. The moral is that running a startup remotely can be big enough of a pain to warrant mounting a media campaign, and that unless they manage to attract massive media attention, a startup entrepreneur without a valid visa may have to relocate their operations outside of the U.S."
"Blueseed is a project to station a ship 12 nautical miles from the coast of San Francisco, in international waters. The location will allow startup entrepreneurs from anywhere in the world to start or grow their company near Silicon Valley, without the need for a US work visa. The ship will be converted into a coworking and co-living space, and will have high-speed Internet access and daily transportation to the mainland via ferry boat. So far, over 1000 entrepreneurs from 60+ countries expressed interest in living on the ship. The project is backed by PayPal founder and Facebook early investor Peter Thiel. "
"Why Blueseed?
Because Google and Yahoo! and Intel and other famous companies that were co-founded by immigrant entrepreneurs, have created tens of thousands of jobs, and have built products and services that we all use every day. But who knows how many other companies we don’t have, because their immigrant co-founders were not allowed to remain in Silicon Valley?"
***
"Why not simply telecommute?
Shane Mac, Director of Product at successful startup Zaarly, gives seven reasons why early-stage companies should start up in the same physical office space.
Many businesses can be run successfully from anywhere in the world, using collaboration software and teleconferencing. Other businesses are much more likely to succeed in an environment where people interact in person, and startups are a great example of that. Google, LinkedIn, Twitter, Groupon, Zynga – they didn’t start online; they started thanks to the serendipity of a place that allowed the founders to meet and work together with the talent they needed, face-to-face.
Risks of working remotely include employees missing interaction with colleagues, becoming physically drained by travel, growing unhappy, or being recruited by other companies. Peter Norvig, director of research for Google, said in a Forbes interview:
It’s 11 hours to Hyderabad. We do video conferences where we’re up late and they’re up early. Maybe a video conference is as good as a formal meeting, but there are no informal meetings. As a result, we lose the pace of work, and we lose trust.
Best-selling author Ori Brafman has a short video on how proximity plays a major role in helping individuals form instant connections with others. While telepresence using robots such as Vgo or Anybots is somewhat successful, iRobot CEO Colin Angle said, “The products that have launched so far are really videoconferencing on a remote, driveable platform. It has some appeal, but they don’t build a version of you in a remote location able to be as effective as you would in person.”
In November 2011, ABC News reported on the story of Amit Aharoni, an Israeli startup entrepreneur who, after creating 9 American jobs, received a letter from the US Citizenship and Immigration Serice (USCIS) denying his visa request and notifying him to leave the country immediately. Aharoni left for Vancouver and tried to run his company (an online cruise booking service) remotely via Skype. That didn’t quite work out, so he set to work on making his story public. After ABC World News picked up the story, USCIS reversed their decision within 24 hours. The moral is that running a startup remotely can be big enough of a pain to warrant mounting a media campaign, and that unless they manage to attract massive media attention, a startup entrepreneur without a valid visa may have to relocate their operations outside of the U.S."
jueves, 25 de octubre de 2012
"Chilecon Valley"
Aquí el reportaje desde The Economist
Extracto introductorio:
"ONE by one they came to the stage and pitched their ideas to the crowd. There was the founder of Kwelia.com, which makes software that helps landlords mint more money from their properties. There was the co-founder of Chef Surfing, an online service for people looking to hire chefs, and for culinary wizards keen to tout their skills. And the creator of Kedzoh, which has an app that lets firms send short training videos to workers via their mobile phones or tablet computers.
These and other start-ups, some sporting fashionably weird names such as Chu Shu, Wallwisher and IguanaBee, won rapturous applause from the entrepreneurs and venture capitalists in the audience. To your correspondent, who is based in Silicon Valley, it all felt very familiar. Yet this scene took place in Chile, a nation better known for copper-mining and cheap wine than for innovation."
***
Otra cara de la globalización sin duda.
Una muy amable por cierto.
Y que señala el camino de las nuevas migraciones: ya no por el hambre (la carencia física de alimentos), sino por el hambre de un espacio propicio para la creación :-)
Extracto introductorio:
"ONE by one they came to the stage and pitched their ideas to the crowd. There was the founder of Kwelia.com, which makes software that helps landlords mint more money from their properties. There was the co-founder of Chef Surfing, an online service for people looking to hire chefs, and for culinary wizards keen to tout their skills. And the creator of Kedzoh, which has an app that lets firms send short training videos to workers via their mobile phones or tablet computers.
These and other start-ups, some sporting fashionably weird names such as Chu Shu, Wallwisher and IguanaBee, won rapturous applause from the entrepreneurs and venture capitalists in the audience. To your correspondent, who is based in Silicon Valley, it all felt very familiar. Yet this scene took place in Chile, a nation better known for copper-mining and cheap wine than for innovation."
***
Otra cara de la globalización sin duda.
Una muy amable por cierto.
Y que señala el camino de las nuevas migraciones: ya no por el hambre (la carencia física de alimentos), sino por el hambre de un espacio propicio para la creación :-)
martes, 23 de octubre de 2012
Halloween (another) big business (muy innovador por cierto)
Aquí el reportaje original: Consumers can't keep paws off pet Halloween costumes, expected to spend $370 million
By Stacy Jones/The Star-Ledger
on October 23, 2012 at 6:00 AM, updated October 23, 2012 at 6:08 AM
Extracto inicial:
"The amount of money shoppers spend on Halloween costumes for pets has been a treat for retailers and it keeps getting sweeter.
Consumers will spend an estimated $370 million dressing their dogs and cats for ghoulish festivities this year, according to the National Retail Federation."
Extracto anécdota:
"Kathy Garland of Morris Township said she’s been buying costumes for Harry, her three-year-old English cocker spaniel, since he was just three months old.
“The first year he was Harry Potter the boy wizard. For that he had a hat, cape and the glasses, which didn’t really stay on too well,” she said. “Last year he was a New York City firefighter and for that he had a costume with a cape, hat and a fake axe.”
This year Garland spent $40 ordering a dog-sized New England Patriots sweater online and picking up a miniature football to attach to his collar.
“My husband’s a fan,” she said."
***
Sin comentarios :-/ (por ahora). Paso a la imágenes :-)
By Stacy Jones/The Star-Ledger
on October 23, 2012 at 6:00 AM, updated October 23, 2012 at 6:08 AM
Extracto inicial:
"The amount of money shoppers spend on Halloween costumes for pets has been a treat for retailers and it keeps getting sweeter.
Consumers will spend an estimated $370 million dressing their dogs and cats for ghoulish festivities this year, according to the National Retail Federation."
Extracto anécdota:
"Kathy Garland of Morris Township said she’s been buying costumes for Harry, her three-year-old English cocker spaniel, since he was just three months old.
“The first year he was Harry Potter the boy wizard. For that he had a hat, cape and the glasses, which didn’t really stay on too well,” she said. “Last year he was a New York City firefighter and for that he had a costume with a cape, hat and a fake axe.”
This year Garland spent $40 ordering a dog-sized New England Patriots sweater online and picking up a miniature football to attach to his collar.
“My husband’s a fan,” she said."
***
Sin comentarios :-/ (por ahora). Paso a la imágenes :-)
viernes, 19 de octubre de 2012
¿Mega-Innovación a la vista?: el "auto-automóvil", esto es, sin conductor
El artículo es de The Economist
Extracto introductorio:
"THE arrival of the mass-produced car, just over a century ago, caused an explosion of business creation. First came the makers of cars and all the parts that go into them. Then came the garages, filling stations and showrooms. Then all sorts of other car-dependent businesses: car parks, motels, out-of-town shopping centres. Commuting by car allowed suburbs to spread, making fortunes for prescient housebuilders and landowners. Roadbuilding became a far bigger business, whereas blacksmiths, farriers and buggy-whip makers faded away as America’s horse and mule population fell from 26m in 1915 to 3m in 1960."
Extracto interesante 1:
"Just imagine. It could, for a start, save the motor industry from stagnation. Carmakers are fretting at signs that smartphone-obsessed teenagers these days do not rush to get a driving licence and buy their first car, as their parents did. Their fear is that the long love affair with the car is fading. But once they are spared the trouble and expense of taking lessons and passing a test, young adults might rediscover the joys of the open road. Another worry for the motor industry is that car use seems to be peaking in the most congested cities. Yet automated cars would drive nose-to-tail, increasing the capacity of existing roads; and since they would be able to drop off their passengers and drive away, the lack of parking spaces in town might not matter so much."
Extracto interesante 2:
"All these trends will affect the car business. But when mass-produced cars appeared, they had an impact on the whole of society. What might be the equivalent social implications of driverless cars? And who might go the same way as the buggy-whip makers? Electronics and software firms will be among the winners: besides providing all the sensors and computing power that self-driving cars will need, they will enjoy strong demand for in-car entertainment systems, since cars’ occupants will no longer need to keep their eyes on the road. Bus companies might run convoys of self-piloting coaches down the motorways, providing competition for intercity railways. Travelling salesmen might prefer to journey from city to city overnight in driverless Winnebagos packed with creature comforts. So, indeed, might some tourists. If so, they will need fewer hotel rooms."
Extracto interesante 3:
"When people are no longer in control of their cars they will not need driver insurance—so goodbye to motor insurers and brokers. Traffic accidents now cause about 2m hospital visits a year in America alone, so autonomous vehicles will mean much less work for emergency rooms and orthopaedic wards. Roads will need fewer signs, signals, guard rails and other features designed for the human driver; their makers will lose business too. When commuters can work, rest or play while the car steers itself, longer commutes will become more bearable, the suburbs will spread even farther and house prices in the sticks will rise. When self-driving cars can ferry children to and from school, more mothers may be freed to re-enter the workforce. The popularity of the country pub, which has been undermined by strict drink-driving laws, may be revived. And so on."
***
La prueba de fuego (obvia) es el viaje en avión NO piloteado: si un ser humano puede con esto, puede entonces con el auto-automóvil :-) ¿De acuerdo?
PS: en la divertida película El Quinto Elemento, ésta no fue ciertamente la prospectiva escogida :-)
Extracto introductorio:
"THE arrival of the mass-produced car, just over a century ago, caused an explosion of business creation. First came the makers of cars and all the parts that go into them. Then came the garages, filling stations and showrooms. Then all sorts of other car-dependent businesses: car parks, motels, out-of-town shopping centres. Commuting by car allowed suburbs to spread, making fortunes for prescient housebuilders and landowners. Roadbuilding became a far bigger business, whereas blacksmiths, farriers and buggy-whip makers faded away as America’s horse and mule population fell from 26m in 1915 to 3m in 1960."
Extracto interesante 1:
"Just imagine. It could, for a start, save the motor industry from stagnation. Carmakers are fretting at signs that smartphone-obsessed teenagers these days do not rush to get a driving licence and buy their first car, as their parents did. Their fear is that the long love affair with the car is fading. But once they are spared the trouble and expense of taking lessons and passing a test, young adults might rediscover the joys of the open road. Another worry for the motor industry is that car use seems to be peaking in the most congested cities. Yet automated cars would drive nose-to-tail, increasing the capacity of existing roads; and since they would be able to drop off their passengers and drive away, the lack of parking spaces in town might not matter so much."
Extracto interesante 2:
"All these trends will affect the car business. But when mass-produced cars appeared, they had an impact on the whole of society. What might be the equivalent social implications of driverless cars? And who might go the same way as the buggy-whip makers? Electronics and software firms will be among the winners: besides providing all the sensors and computing power that self-driving cars will need, they will enjoy strong demand for in-car entertainment systems, since cars’ occupants will no longer need to keep their eyes on the road. Bus companies might run convoys of self-piloting coaches down the motorways, providing competition for intercity railways. Travelling salesmen might prefer to journey from city to city overnight in driverless Winnebagos packed with creature comforts. So, indeed, might some tourists. If so, they will need fewer hotel rooms."
Extracto interesante 3:
"When people are no longer in control of their cars they will not need driver insurance—so goodbye to motor insurers and brokers. Traffic accidents now cause about 2m hospital visits a year in America alone, so autonomous vehicles will mean much less work for emergency rooms and orthopaedic wards. Roads will need fewer signs, signals, guard rails and other features designed for the human driver; their makers will lose business too. When commuters can work, rest or play while the car steers itself, longer commutes will become more bearable, the suburbs will spread even farther and house prices in the sticks will rise. When self-driving cars can ferry children to and from school, more mothers may be freed to re-enter the workforce. The popularity of the country pub, which has been undermined by strict drink-driving laws, may be revived. And so on."
***
La prueba de fuego (obvia) es el viaje en avión NO piloteado: si un ser humano puede con esto, puede entonces con el auto-automóvil :-) ¿De acuerdo?
PS: en la divertida película El Quinto Elemento, ésta no fue ciertamente la prospectiva escogida :-)
jueves, 18 de octubre de 2012
Innovacioncita (bueno, no tan pequeña :-)
Estoy mamado de las encuestas que pretenden medir mi satisfacción con el servicio recibido: en restaurantes por ejemplo (pero la "mamada" aplica a muchos otros escenarios de negocio-o no negocio-servicio)
No me gusta (entre otras):
1. Que siempre preguntan lo mismo.
2. Que nunca sé qué diantres pasó al cabo.
3. Que ocupan mi tiempo y atención, y no veo claro qué recibo a cambio.
Consecuencia: cada vez las respondo menos y con menos ganas :-/
Lo cual no es buena cosa para los escenarios de negocio-o no negocio-servicio :-)
***
Sugiero (quisiera verlo por ahí)
1. Que la "encuesta" fuera una "app" en "la tablet" o en "el phone"; que llegado al sitio-escenario se activara (mejor, que pidiera permiso de hacerlo) automáticamente, invitándome a "participar".
2. Que por supuesto la "app" tuviera memoria de todas mis visitas y calificaciones anteriores, y "actuara" en consecuencia.
3. Que "participar" fuera algo que sucediera, ¡jugando!. Por ejemplo un juego que me permita "jugar" con el mesero un juego (valen todas las redundancias :-) cuyo resultado sería que sube o baja la propina que se va a ganar; cool! (esta relación inmediata entre nivel de satisfacción, recompensa y actuación del vendedor es clave para todos los "juegos"). Por ejemplo un juego que me permita "jugar" con los demás comensales un juego (valen todas las redundancias :-) cuyo resultado fuera un agregado de buen o mal ambiente right now en el restaurante que despertara right now de su siesta al administrador local y/o al dueño de la franquicia 6.000 kilómetros más al norte (del planeta),
y
s
u
c
e
d
i
e
r
a
n
cosas :-)
En fin, esa es la idea.
No me gusta (entre otras):
1. Que siempre preguntan lo mismo.
2. Que nunca sé qué diantres pasó al cabo.
3. Que ocupan mi tiempo y atención, y no veo claro qué recibo a cambio.
Consecuencia: cada vez las respondo menos y con menos ganas :-/
Lo cual no es buena cosa para los escenarios de negocio-o no negocio-servicio :-)
***
Sugiero (quisiera verlo por ahí)
1. Que la "encuesta" fuera una "app" en "la tablet" o en "el phone"; que llegado al sitio-escenario se activara (mejor, que pidiera permiso de hacerlo) automáticamente, invitándome a "participar".
2. Que por supuesto la "app" tuviera memoria de todas mis visitas y calificaciones anteriores, y "actuara" en consecuencia.
3. Que "participar" fuera algo que sucediera, ¡jugando!. Por ejemplo un juego que me permita "jugar" con el mesero un juego (valen todas las redundancias :-) cuyo resultado sería que sube o baja la propina que se va a ganar; cool! (esta relación inmediata entre nivel de satisfacción, recompensa y actuación del vendedor es clave para todos los "juegos"). Por ejemplo un juego que me permita "jugar" con los demás comensales un juego (valen todas las redundancias :-) cuyo resultado fuera un agregado de buen o mal ambiente right now en el restaurante que despertara right now de su siesta al administrador local y/o al dueño de la franquicia 6.000 kilómetros más al norte (del planeta),
y
s
u
c
e
d
i
e
r
a
n
cosas :-)
En fin, esa es la idea.
lunes, 24 de septiembre de 2012
Google Project Glass
Aquí desde el blog oficial de Google para el tema
Aquí (comentarios) desde el blog de Nicholas Carr
Aquí el visual-demo:
***
¿Qué podemos decir?
1. Que lo vimos antes en películas (Terminator creo que fue la primera)
2. Que es un paso más en la "fusión" de los "mundos" (el de siempre y el ciber-nuevo)
3. Que será muy difícil al cabo, oponerse a tales fusiones (¿Quién no usa hoy un cel?)
4. Que la puerta queda, sin duda, abierta a las "aplicaciones" (las que muestra el video demo son calificables como mínimo de ingenuas... para lo que veremos)
5. Que Google acaba de entrar (abril 2012) por la puerta grande al mundo de los "terminales" :-)
Aquí (comentarios) desde el blog de Nicholas Carr
Aquí el visual-demo:
***
¿Qué podemos decir?
1. Que lo vimos antes en películas (Terminator creo que fue la primera)
2. Que es un paso más en la "fusión" de los "mundos" (el de siempre y el ciber-nuevo)
3. Que será muy difícil al cabo, oponerse a tales fusiones (¿Quién no usa hoy un cel?)
4. Que la puerta queda, sin duda, abierta a las "aplicaciones" (las que muestra el video demo son calificables como mínimo de ingenuas... para lo que veremos)
5. Que Google acaba de entrar (abril 2012) por la puerta grande al mundo de los "terminales" :-)
viernes, 21 de septiembre de 2012
Innovacioncita...
...originada en personalidad obsesiva (la mía)
Quisiera que en todo lugar donde se maneje efectivo, y se atiendan clientes, haya una "maquinita" que le enderezca las puntas a los billetes, esto es, que los deje tras realizar su trabajo (la "maquinita"), como recién salidos de la otra maquinita que los fabrica.
No me importa tanto que parezcan como nuevos, es imposible que así sea, lo que me importa es que no estén doblados, en su cuerpo, y en especial que no estén doblados en sus (pu... :-) puntas.
Así se consigue que entren dócilmente en la billetera, y además ésta no termina siendo un amasijo de "papeles", gorda e inmanejable :-)
***
PS1 (lo dije: personalidad obsesiva la que da pie a esta humilde solicitud)
PS2 (Ni siquiera tendría que decirlo, el trabajo hoy de enderezar las (pu... :-) puntas, lo tengo que hacer yo con mis manos, mis uñas, y conlleva toda la molestia que se pueden imaginar :-/)
Quisiera que en todo lugar donde se maneje efectivo, y se atiendan clientes, haya una "maquinita" que le enderezca las puntas a los billetes, esto es, que los deje tras realizar su trabajo (la "maquinita"), como recién salidos de la otra maquinita que los fabrica.
No me importa tanto que parezcan como nuevos, es imposible que así sea, lo que me importa es que no estén doblados, en su cuerpo, y en especial que no estén doblados en sus (pu... :-) puntas.
Así se consigue que entren dócilmente en la billetera, y además ésta no termina siendo un amasijo de "papeles", gorda e inmanejable :-)
***
PS1 (lo dije: personalidad obsesiva la que da pie a esta humilde solicitud)
PS2 (Ni siquiera tendría que decirlo, el trabajo hoy de enderezar las (pu... :-) puntas, lo tengo que hacer yo con mis manos, mis uñas, y conlleva toda la molestia que se pueden imaginar :-/)
miércoles, 15 de agosto de 2012
Más innovatividad... desde India
"Awaaz entrepreneur focuses on the scope of the Indian Laundry business; we feature success stories like Quick Clean and Village Laundry Services who have paved an innovative way into the business. Scott Anthony explains the scope of establishing such a business and factors you need to keep in mind before you launch business set up."
jueves, 19 de julio de 2012
Urshuz
Aquí su sitio web
"Each season, shoe companies employ teams of people to answer one question: What do we think the consumer wants? Designs are chosen, colors selected, uppers and soles are permanently attached, and products are put on the shelves.
After fifteen years as a shoe designer, Grant Delgatty thought it was time for a change. He felt the final product should be less the company’s shoes and more “Ur“ shoes.
Dedicated to this idea, Grant ultimately created his greatest design: the convertible shoe. With that, Urshuz was born, along with its unique and revolutionary approach to footwear."
***
Había visto un primer desarrollo de algo así con un par de tenis Puma que traían dos pares de cordones, dos colores (café y blanco), lográndose así dos "looks" (más formal, más informal), sobre el mismo resto de cuerpo de zapato.
Con Urshuz podemos "cambiar" el zapato: upper+sole; y al cambiar recombinar uppers y soles a discreción; no sólo colores, también estilos en el upper.
Esto significa:
1. Compramos dos pares de Urshuz y tenemos (el look de) hasta 4 pares.
2. Podríamos intercambiar (al menos el sole :-) con amigos de la misma talla.
3. Podría (alguien) poner un servicio-rápido de intercambios de soles, y alquilar las mismas :-)
4. Las remontadoras odiarán esta innovación (me imagino uno puede comprar una y otra vez sus sole favoritas, sólo estas, sin el upper :-)
5. Por verse: ¿podrán diseñar algo tal para zapatos más formales, para otros estilos de soles?; la puerta de la innovación ha sido abierta :-)
"Each season, shoe companies employ teams of people to answer one question: What do we think the consumer wants? Designs are chosen, colors selected, uppers and soles are permanently attached, and products are put on the shelves.
After fifteen years as a shoe designer, Grant Delgatty thought it was time for a change. He felt the final product should be less the company’s shoes and more “Ur“ shoes.
Dedicated to this idea, Grant ultimately created his greatest design: the convertible shoe. With that, Urshuz was born, along with its unique and revolutionary approach to footwear."
***
Había visto un primer desarrollo de algo así con un par de tenis Puma que traían dos pares de cordones, dos colores (café y blanco), lográndose así dos "looks" (más formal, más informal), sobre el mismo resto de cuerpo de zapato.
Con Urshuz podemos "cambiar" el zapato: upper+sole; y al cambiar recombinar uppers y soles a discreción; no sólo colores, también estilos en el upper.
Esto significa:
1. Compramos dos pares de Urshuz y tenemos (el look de) hasta 4 pares.
2. Podríamos intercambiar (al menos el sole :-) con amigos de la misma talla.
3. Podría (alguien) poner un servicio-rápido de intercambios de soles, y alquilar las mismas :-)
4. Las remontadoras odiarán esta innovación (me imagino uno puede comprar una y otra vez sus sole favoritas, sólo estas, sin el upper :-)
5. Por verse: ¿podrán diseñar algo tal para zapatos más formales, para otros estilos de soles?; la puerta de la innovación ha sido abierta :-)
lunes, 16 de julio de 2012
GroupMe
Aquí
"Group Messaging
Start groups with the people already in your contacts. When you send a message, everyone instantly receives it. It’s like a private chat room that works on any phone."
"Photo Sharing
Capture your group's moments as they happen, and share them instantly within the conversation."
"Location
Share your location with the people in your group. Find out where your friends are and see them all on a map."
***
En principio, las TICs son todo acerca de ACERCAR a la gente... solo que, CON LA GENTE, primero hay que haberse acercado (entrado en real contact) para así quizá haberse amistado o fall in love... ¿Será posible que las TICS (más allá de los servicios de DATING) podrán coadyuvar en ésto algún día?
"Group Messaging
Start groups with the people already in your contacts. When you send a message, everyone instantly receives it. It’s like a private chat room that works on any phone."
"Photo Sharing
Capture your group's moments as they happen, and share them instantly within the conversation."
"Location
Share your location with the people in your group. Find out where your friends are and see them all on a map."
***
En principio, las TICs son todo acerca de ACERCAR a la gente... solo que, CON LA GENTE, primero hay que haberse acercado (entrado en real contact) para así quizá haberse amistado o fall in love... ¿Será posible que las TICS (más allá de los servicios de DATING) podrán coadyuvar en ésto algún día?
jueves, 5 de julio de 2012
T.I.M.E. de LMFAO
La parodia siempre ha sido un modo de la innovación. Por tanto la innovación en la parodia viene a ser una "al cuadrado" :-)
viernes, 18 de mayo de 2012
Cow-Pie Clocks (muy curioso producto)
Aquí
Jobs-To-Be-Done:
"Here, you are guaranteed to find a gift for that "hard to shop for" person in your life. Don't know how to express your thoughts to a certain person just right? We've got the answer. A Cow-Pie Clock."
Por USD 44,95 el pequeño y 55,95 el grande (según el cariño que merezca el destinatario :-)
Jobs-To-Be-Done:
"Here, you are guaranteed to find a gift for that "hard to shop for" person in your life. Don't know how to express your thoughts to a certain person just right? We've got the answer. A Cow-Pie Clock."
Por USD 44,95 el pequeño y 55,95 el grande (según el cariño que merezca el destinatario :-)
jueves, 17 de mayo de 2012
Klymit
Aquí
"In July of 2006, college student Nate Alder was on a trip to Brazil and went scuba diving with some friends. He learned in his training that divers used noble gas in their dry suits to help them stay warm while diving into frigid waters. Noble gases, such as argon, are safe, non-flammable and eco-friendly. As a snowboard instructor and avid outdoor enthusiast, Alder wondered, “Why couldn’t this concept work in other outdoor products like snow gear and camping equipment?” While still in school at Brigham Young University, Alder started recruiting a team that could help build this idea into a business. The team came together about a year later and by 2008, work had started on the initial prototypes for Klymit® NobleTek™ insulation."
"In July of 2006, college student Nate Alder was on a trip to Brazil and went scuba diving with some friends. He learned in his training that divers used noble gas in their dry suits to help them stay warm while diving into frigid waters. Noble gases, such as argon, are safe, non-flammable and eco-friendly. As a snowboard instructor and avid outdoor enthusiast, Alder wondered, “Why couldn’t this concept work in other outdoor products like snow gear and camping equipment?” While still in school at Brigham Young University, Alder started recruiting a team that could help build this idea into a business. The team came together about a year later and by 2008, work had started on the initial prototypes for Klymit® NobleTek™ insulation."
viernes, 11 de mayo de 2012
Innovación prosaica (una innovacioncita)
¿De qué otra forma nombrarla?
Se trata tan sólo de la opción de crear "collages" de Picasa, que permite combinar varias fotos en una única.
Así funciona:
1. Se escogen las fotos a combinar.
2. Se "clickea" para que Picasa las mezcle aleatoriamente (como quien las mueve con la mano sobre la mesa si tuviéramos las fotos impresas).
3. Se "clickea" para ordenarle a Picasa que la mezcla en 2. sea bajo el formato 1, o el 2, etc. Esto es, cada formato da expresión visual a un tipo de collage: por ejemplo "fotos parcialmente montadas unas sobre otras", por ejemplo "fotos ajustadas en la vertical (o en la horizontal), cada una con la misma porción del espacio total"
Y eso es todo. Ver este par de ejemplos (que creo hacen honor a la herramienta :-)
Villa de Leyva en invierno: Semana Santa 2011
Villa de Leyva en verano: Semana Santa 2012
Se trata tan sólo de la opción de crear "collages" de Picasa, que permite combinar varias fotos en una única.
Así funciona:
1. Se escogen las fotos a combinar.
2. Se "clickea" para que Picasa las mezcle aleatoriamente (como quien las mueve con la mano sobre la mesa si tuviéramos las fotos impresas).
3. Se "clickea" para ordenarle a Picasa que la mezcla en 2. sea bajo el formato 1, o el 2, etc. Esto es, cada formato da expresión visual a un tipo de collage: por ejemplo "fotos parcialmente montadas unas sobre otras", por ejemplo "fotos ajustadas en la vertical (o en la horizontal), cada una con la misma porción del espacio total"
Y eso es todo. Ver este par de ejemplos (que creo hacen honor a la herramienta :-)
Villa de Leyva en invierno: Semana Santa 2011
Villa de Leyva en verano: Semana Santa 2012
viernes, 4 de mayo de 2012
Update del libro y bibliotecas: análogos y digitales: el fantasma de un único libro vuelve a recorrer el mundo
Aquí, nos reporta Nicholas Carr, desde MIT Technology Review.
***
1. Parece que el libro no se deja atrapar.
2. Parece que el libro reta toda convención de "titularlo" objeto, o bien cultural, o discurso, o lo que sea.
3. Parece que el verbo y el libro siguen SIENDO lo único que en verdad hemos CREADO.
4. Parece que el libro y el verbo, así, nos RESUMEN.
5. Parece que vamos a descubrir algo insospechado, desde las tecnologías para registrar y luego recuperar, discursos, verbo, los libros.
***
Extracto introductorio:
"In his 1938 book World Brain, H.G. Wells imagined a time—not very distant, he believed—when every person on the planet would have easy access to "all that is thought or known."
The 1930s were a decade of rapid advances in microphotography, and Wells assumed that microfilm would be the technology to make the corpus of human knowledge universally available. "The time is close at hand," he wrote, "when any student, in any part of the world, will be able to sit with his projector in his own study at his or her convenience to examine any book, any document, in an exact replica."
Wells's optimism was misplaced. The Second World War put idealistic ventures on hold, and after peace was restored, technical constraints made his plan unworkable. Though microfilm would remain an important medium for storing and preserving documents, it proved too unwieldy, too fragile, and too expensive to serve as the basis for a broad system of knowledge transmission. But Wells's idea is still alive. Today, 75 years later, the prospect of creating a public repository of every book ever published—what the Princeton philosopher Peter Singer calls "the library of utopia"—seems well within our grasp. With the Internet, we have an information system that can store and transmit documents efficiently and cheaply, delivering them on demand to anyone with a computer or a smart phone. All that remains to be done is to digitize the more than 100 million books that have appeared since Gutenberg invented movable type, index their contents, add some descriptive metadata, and put them online with tools for viewing and searching.
It sounds straightforward. And if it were just a matter of moving bits and bytes around, a universal online library might already exist. Google, after all, has been working on the challenge for 10 years. But the search giant's book program has foundered; it is mired in a legal swamp. Now another momentous project to build a universal library is taking shape. It springs not from Silicon Valley but from Harvard University. The Digital Public Library of America—the DPLA—has big goals, big names, and big contributors. And yet for all the project's strengths, its success is far from assured. Like Google before it, the DPLA is learning that the major problem with constructing a universal library nowadays has little to do with technology. It's the thorny tangle of legal, commercial, and political issues that surrounds the publishing business. Internet or not, the world may still not be ready for the library of utopia."
***
1. Parece que el libro no se deja atrapar.
2. Parece que el libro reta toda convención de "titularlo" objeto, o bien cultural, o discurso, o lo que sea.
3. Parece que el verbo y el libro siguen SIENDO lo único que en verdad hemos CREADO.
4. Parece que el libro y el verbo, así, nos RESUMEN.
5. Parece que vamos a descubrir algo insospechado, desde las tecnologías para registrar y luego recuperar, discursos, verbo, los libros.
***
Extracto introductorio:
"In his 1938 book World Brain, H.G. Wells imagined a time—not very distant, he believed—when every person on the planet would have easy access to "all that is thought or known."
The 1930s were a decade of rapid advances in microphotography, and Wells assumed that microfilm would be the technology to make the corpus of human knowledge universally available. "The time is close at hand," he wrote, "when any student, in any part of the world, will be able to sit with his projector in his own study at his or her convenience to examine any book, any document, in an exact replica."
Wells's optimism was misplaced. The Second World War put idealistic ventures on hold, and after peace was restored, technical constraints made his plan unworkable. Though microfilm would remain an important medium for storing and preserving documents, it proved too unwieldy, too fragile, and too expensive to serve as the basis for a broad system of knowledge transmission. But Wells's idea is still alive. Today, 75 years later, the prospect of creating a public repository of every book ever published—what the Princeton philosopher Peter Singer calls "the library of utopia"—seems well within our grasp. With the Internet, we have an information system that can store and transmit documents efficiently and cheaply, delivering them on demand to anyone with a computer or a smart phone. All that remains to be done is to digitize the more than 100 million books that have appeared since Gutenberg invented movable type, index their contents, add some descriptive metadata, and put them online with tools for viewing and searching.
It sounds straightforward. And if it were just a matter of moving bits and bytes around, a universal online library might already exist. Google, after all, has been working on the challenge for 10 years. But the search giant's book program has foundered; it is mired in a legal swamp. Now another momentous project to build a universal library is taking shape. It springs not from Silicon Valley but from Harvard University. The Digital Public Library of America—the DPLA—has big goals, big names, and big contributors. And yet for all the project's strengths, its success is far from assured. Like Google before it, the DPLA is learning that the major problem with constructing a universal library nowadays has little to do with technology. It's the thorny tangle of legal, commercial, and political issues that surrounds the publishing business. Internet or not, the world may still not be ready for the library of utopia."
miércoles, 2 de mayo de 2012
Codgertations
Un viejo-nuevo-viejo estilo de periodismo:
1. Lo viejo: la conversación, el acto de comentar
2. Lo nuevo: el formato de distribución-exposición, video en Internet, la producción en la sala de la casa
Obsérvese que algo así (por lo "nuevo", y por lo "viejo") sólo lo pueden hacer periodistas senior (lo viejo :-)
1. Lo viejo: la conversación, el acto de comentar
2. Lo nuevo: el formato de distribución-exposición, video en Internet, la producción en la sala de la casa
Obsérvese que algo así (por lo "nuevo", y por lo "viejo") sólo lo pueden hacer periodistas senior (lo viejo :-)
martes, 24 de abril de 2012
Shake it! y Don Jorge: innovación desde Colombia
Jobs To Be Done:
El placer de cambiar cada vez
El placer de las muchas opciones todas deliciosas
El placer de inventar y tener uno su propia receta
El placer del ojo que no acaba de examinar las opciones
El placer de la sorpresa cada vez que se experimenta una nueva combinación :-)
Piso 3, Centro Comercial Avenida Chile, unos pasos al occidente de los cines
Suscribirse a:
Entradas (Atom)
