Aquí su página en Amazon
The Innovator's DNA: Mastering the Five Skills of Disruptive Innovators
Jeff Dyer (Author)
Hal Gregersen (Author)
Clayton M. Christensen (Author)
***
Un gran regalo para su hijo esta Navidad : ¡Un kit de destornilladores! :-)
Mostrando entradas con la etiqueta An innovator. Mostrar todas las entradas
Mostrando entradas con la etiqueta An innovator. Mostrar todas las entradas
miércoles, 5 de diciembre de 2012
martes, 4 de diciembre de 2012
Innovation from Chile: Cumplo, Nicolás Shea (fundador)
Aquí el sitio web de la compañía
"Cumplo es una plataforma de confianzas, de personas. La razón por la cual existimos es porque hay millones de chilenos que diariamente pagan costos que no merecen, ya sea a través de mayores intereses en sus créditos o menores retornos en sus ahorros" Nicolás Shea, Fundador de Cumplo
"Cumplo es una plataforma de confianzas, de personas. La razón por la cual existimos es porque hay millones de chilenos que diariamente pagan costos que no merecen, ya sea a través de mayores intereses en sus créditos o menores retornos en sus ahorros" Nicolás Shea, Fundador de Cumplo
Etiquetas:
An innovator,
Jobs-To-Be-Done,
Líderes - innovación
martes, 27 de noviembre de 2012
"Uber" innovation: Travis Kalanick
Aquí el artículo original desde Knowledge@Wharton
Extracto introductorio:
"Travis Kalanick is no stranger to corporate fisticuffs. The tech entrepreneur brought down the wrath of the film and music industries after starting a peer-to-peer service in 1998 called Scour, which was similar to Napster in that it allowed consumers to swap digital media files with each other. Two years later, filmmakers and TV producers sued his company for copyright infringement to the tune of $250 billion. Scour went out of business.
Kalanick later developed a content delivery system that he called his "revenge business" because, ironically, some of his former entertainment industry foes ended up becoming clients, according to a February article in Fortune. While this company, Red Swoosh, initially ran into financial problems, it would be sold for $15 million to Akamai Technologies in 2007 -- but not before Kalanick became so destitute that he had to move in with his mother. Fortune described the 30-something UCLA dropout as "brilliant," but "brash and headstrong" and "happy to charge off a cliff with an innovative idea."
He seems to be charging headlong off that cliff again with his latest venture, Uber. The three-year-old San Francisco start-up provides private car service -- mostly using a fleet of higher-end vehicles, including sleek black Lincoln town cars but also taxis -- to customers who love the site's white-glove service and do not mind the premium pricing. Riders summon the cars using a smartphone app. But the company also has attracted the ire of municipalities such as New York City, San Francisco, Boston, Washington, D.C., and Chicago. Officials in those cities say Uber's service runs afoul of local rules designed to ensure pricing transparency and public safety, among other allegations. Moreover, Uber is also fighting a lawsuit filed by taxi companies."
***
¿Qué se puede anotar?
1. Que en todas partes se "cuecen habas"; ingenuamente pensaba que el tema-problema de la intervención-regulación al servicio de Taxis era sólo de por acá, del mundo del subdesarrollo :-/
2. Que la tecnología (as usual) sigue siendo la fuerza monumental cuando se trata de "poner patas arriba" (y así eventualmente mejorar) un producto/servicio anquilosado en privilegios y bajo el sopor de la falta de competidores :-)
3. Que a los innovadores de verdad (como a Travis Kalanick) no sólo los distingue todo lo que ya se ha dicho aquí y en muchas partes sobre su creatividad y coraje, sino además su total disposición a (pase lo que pase) re-escribir las "reglas"; o mejor, eliminarlas del todo; lo que sin duda los hace más simpáticos aún (para el suscrito :-)
Extracto introductorio:
"Travis Kalanick is no stranger to corporate fisticuffs. The tech entrepreneur brought down the wrath of the film and music industries after starting a peer-to-peer service in 1998 called Scour, which was similar to Napster in that it allowed consumers to swap digital media files with each other. Two years later, filmmakers and TV producers sued his company for copyright infringement to the tune of $250 billion. Scour went out of business.
Kalanick later developed a content delivery system that he called his "revenge business" because, ironically, some of his former entertainment industry foes ended up becoming clients, according to a February article in Fortune. While this company, Red Swoosh, initially ran into financial problems, it would be sold for $15 million to Akamai Technologies in 2007 -- but not before Kalanick became so destitute that he had to move in with his mother. Fortune described the 30-something UCLA dropout as "brilliant," but "brash and headstrong" and "happy to charge off a cliff with an innovative idea."
He seems to be charging headlong off that cliff again with his latest venture, Uber. The three-year-old San Francisco start-up provides private car service -- mostly using a fleet of higher-end vehicles, including sleek black Lincoln town cars but also taxis -- to customers who love the site's white-glove service and do not mind the premium pricing. Riders summon the cars using a smartphone app. But the company also has attracted the ire of municipalities such as New York City, San Francisco, Boston, Washington, D.C., and Chicago. Officials in those cities say Uber's service runs afoul of local rules designed to ensure pricing transparency and public safety, among other allegations. Moreover, Uber is also fighting a lawsuit filed by taxi companies."
***
¿Qué se puede anotar?
1. Que en todas partes se "cuecen habas"; ingenuamente pensaba que el tema-problema de la intervención-regulación al servicio de Taxis era sólo de por acá, del mundo del subdesarrollo :-/
2. Que la tecnología (as usual) sigue siendo la fuerza monumental cuando se trata de "poner patas arriba" (y así eventualmente mejorar) un producto/servicio anquilosado en privilegios y bajo el sopor de la falta de competidores :-)
3. Que a los innovadores de verdad (como a Travis Kalanick) no sólo los distingue todo lo que ya se ha dicho aquí y en muchas partes sobre su creatividad y coraje, sino además su total disposición a (pase lo que pase) re-escribir las "reglas"; o mejor, eliminarlas del todo; lo que sin duda los hace más simpáticos aún (para el suscrito :-)
Etiquetas:
An innovator,
Jobs-To-Be-Done,
Líderes - innovación
lunes, 28 de mayo de 2012
A "little" medical innovation
Myshkin Ingawale: A blood test without bleeding
Jobs-To-Be-Done hacia el minuto 4:00 :-)
Jobs-To-Be-Done hacia el minuto 4:00 :-)
martes, 24 de abril de 2012
Shake it! y Don Jorge: innovación desde Colombia
Una deliciosa malteada combinada ¡con el dulce o el chocolate QUE QUIERAS! (docenas de opciones); leche y helados de gran calidad
Jobs To Be Done:
El placer de cambiar cada vez
El placer de las muchas opciones todas deliciosas
El placer de inventar y tener uno su propia receta
El placer del ojo que no acaba de examinar las opciones
El placer de la sorpresa cada vez que se experimenta una nueva combinación :-)
Piso 3, Centro Comercial Avenida Chile, unos pasos al occidente de los cines
Jobs To Be Done:
El placer de cambiar cada vez
El placer de las muchas opciones todas deliciosas
El placer de inventar y tener uno su propia receta
El placer del ojo que no acaba de examinar las opciones
El placer de la sorpresa cada vez que se experimenta una nueva combinación :-)
Piso 3, Centro Comercial Avenida Chile, unos pasos al occidente de los cines
Etiquetas:
An innovator,
Curiosas - innovaciones
viernes, 20 de abril de 2012
An innovator: Linda Rottenberg
Aquí su sitio web
Catalizando el emprendimiento y la innovación en otros
Extracto desde Strategy + Business
"
And although they often operated as nonprofits,
social entrepreneurs saw themselves as distinct from
traditional nonprofits. “Social entrepreneurs are problem
solvers, not idealists. We’re driven by innovation,
not by charity. And we don’t believe in handouts. We
use entrepreneurial strategies to achieve social change,”
Rottenberg has said.
[...]
“Gates really showed that whether entrepreneur
or social entrepreneur, it’s the same type of person, the
same mind-set, the same drive to solve problems,” says
Rottenberg. “After all, the best entrepreneurs aren’t
worried about money or exit strategies. They’re solving
problems. And I think that some of the world’s greatest
problems to be solved aren’t the next microprocessing
chip, but rather what we do about economic development,
healthcare, education, and the environment.”"
Aquí el artículo completo
Catalizando el emprendimiento y la innovación en otros
Extracto desde Strategy + Business
"
And although they often operated as nonprofits,
social entrepreneurs saw themselves as distinct from
traditional nonprofits. “Social entrepreneurs are problem
solvers, not idealists. We’re driven by innovation,
not by charity. And we don’t believe in handouts. We
use entrepreneurial strategies to achieve social change,”
Rottenberg has said.
[...]
“Gates really showed that whether entrepreneur
or social entrepreneur, it’s the same type of person, the
same mind-set, the same drive to solve problems,” says
Rottenberg. “After all, the best entrepreneurs aren’t
worried about money or exit strategies. They’re solving
problems. And I think that some of the world’s greatest
problems to be solved aren’t the next microprocessing
chip, but rather what we do about economic development,
healthcare, education, and the environment.”"
Aquí el artículo completo
lunes, 2 de abril de 2012
El fundador de ESPN
Aquí la entrada original desde Knowledge@Wharton
Extracto introductorio:
"When Bill Rasmussen launched ESPN on September 7, 1979, he gave the world its first 24-hour television network and changed the way people viewed both television and sports. A life-long entrepreneur and sports fan, Rasmussen's innovations include the creation of the daily sports news television show "Sports Center," wall-to-wall coverage of NCAA regular-season and March Madness college basketball, and coverage of the College World Series baseball tournament. Two years ago, he authored a book titled, Sports Junkies Rejoice! The Birth of ESPN. Rasmussen recently talked with Knowledge@Wharton about the challenges of founding a 24/7 sports network in the face of nearly universal skepticism, what entrepreneurs need to succeed and why he doesn't ever plan to retire."
Extracto introductorio:
"When Bill Rasmussen launched ESPN on September 7, 1979, he gave the world its first 24-hour television network and changed the way people viewed both television and sports. A life-long entrepreneur and sports fan, Rasmussen's innovations include the creation of the daily sports news television show "Sports Center," wall-to-wall coverage of NCAA regular-season and March Madness college basketball, and coverage of the College World Series baseball tournament. Two years ago, he authored a book titled, Sports Junkies Rejoice! The Birth of ESPN. Rasmussen recently talked with Knowledge@Wharton about the challenges of founding a 24/7 sports network in the face of nearly universal skepticism, what entrepreneurs need to succeed and why he doesn't ever plan to retire."
lunes, 26 de marzo de 2012
Slingshot. By Dean Kamen.


Aquí una pequeña biografía de este inventor-innovador
Aquí la descripción de su invento: Slingshot (water vapor distillation system)
Aquí su compañía: DEKA
"Slingshot is a water purification device created by Dean Kamen, inventor of the Segway PT. Powered by a stirling engine running on a combustible fuel source, it claims to be able to produce clean water from almost any source.
Kamen came to develop the device on the basis of statistics that showed lack of access to clean water as a key public health issue. Statistics from the World Health Organization show that there are 900 million people worldwide without a readily available supply of drinking water and that some 3.5 million people die annually because of diseases resulting from the consumption of unsanitary water. Despite the fact that over two-thirds of the Earth's surface is covered with water, only 1% of it is potable.
Kamen sought to develop a technology that would transform the 97% of water that is undrinkable into water that can be used and consumed on the spot, readily and inexpensively. The device takes contaminated water and runs it through a vapor compression distiller that produces clean water, producing 250 gallons daily, enough for 100 people. The test devices have been used with "anything that looks wet", including polluted river water, saline ocean water and raw sewage. In a demonstration at a technology conference in October 2004, Kamen ran his own urine through the machine and drank the clean water that came out.
By the end of 2000, a team of 200 at DEKA had produced 30 units, each the size of a compact refrigerator. A pair of Slingshot devices ran successfully for a month in a village in Honduras during the summer of 2006. While the initial devices cost hundreds of thousands of dollars, Kamen hopes that increased economies of scale will allow production machines to be made available for $2,000 each.
The Slingshot process operates by means of vapor compression distillation, requires no filters, and can operate using cow dung as fuel. In addition to producing drinkable water, the Slingshot also generates enough electricity to light 70 energy-efficient light bulbs.
Kamen hopes to seed thousands of the units with local village entrepreneurs, in much the same way independent cell phone businesses have thrived and gradually changed the face of many impoverished areas around the globe. Future target price for the device is in the $1,000 to $2,000 range".
viernes, 16 de marzo de 2012
Una "Todarquía": innovación de Colombia para el mundo
Aquí :-)
Extracto motivante:
...
"En Gaviotas, un paraje lejos de todo y cerca de nada, una comunidad decente organizada como una Todarquía, en donde todo está en todo, con diversidad y unidad (Universidad), hilos de distintos colores pero pertenecientes a un mismo tejido, con dinámica cultural, autoestima e ingeniosidad, cualidades que se han puesto a prueba aún en las más críticas circunstancias, elevando la conciencia, optamos por interactuar en armonía productiva con la naturaleza, con dignidad y responsabilidad, utilizando energías renovables desarrolladas por nosotros mismos, viviendo de los intereses de los activos ambientales, sin afectarlos negativamente, sino por el contrario, fortaleciéndolos, lo que hemos llamado capitalismo biológico. Uno de sus ejes, es un bosque tropical plantado, mezclado, biodiverso con intervalos de siembra y aprovechamientos parciales, que permitan tener siempre en crecimiento real del bosque para que sigan haciendo su aporte a los ciclos vitales. En su diseño y realización participaron tanto disciplinados como indisciplinados académicamente, para no depender del punto de vista y de la racionalidad de una sola disciplina; logrando armar un proyecto sistémico e integrado, en lo económico (sin hacer uso de capital especulativo), lo social y lo ambiental.
En Gaviotas, el vivir, es un arte: “El difícil arte de la sencillez”.
Adentrémonos un poco más, para explicar lo del bosque."
...
Extracto motivante:
...
"En Gaviotas, un paraje lejos de todo y cerca de nada, una comunidad decente organizada como una Todarquía, en donde todo está en todo, con diversidad y unidad (Universidad), hilos de distintos colores pero pertenecientes a un mismo tejido, con dinámica cultural, autoestima e ingeniosidad, cualidades que se han puesto a prueba aún en las más críticas circunstancias, elevando la conciencia, optamos por interactuar en armonía productiva con la naturaleza, con dignidad y responsabilidad, utilizando energías renovables desarrolladas por nosotros mismos, viviendo de los intereses de los activos ambientales, sin afectarlos negativamente, sino por el contrario, fortaleciéndolos, lo que hemos llamado capitalismo biológico. Uno de sus ejes, es un bosque tropical plantado, mezclado, biodiverso con intervalos de siembra y aprovechamientos parciales, que permitan tener siempre en crecimiento real del bosque para que sigan haciendo su aporte a los ciclos vitales. En su diseño y realización participaron tanto disciplinados como indisciplinados académicamente, para no depender del punto de vista y de la racionalidad de una sola disciplina; logrando armar un proyecto sistémico e integrado, en lo económico (sin hacer uso de capital especulativo), lo social y lo ambiental.
En Gaviotas, el vivir, es un arte: “El difícil arte de la sencillez”.
Adentrémonos un poco más, para explicar lo del bosque."
...
jueves, 8 de marzo de 2012
Oil&Gas innovation
viernes, 24 de febrero de 2012
Hoy estaría cumpliendo 57 años...
miércoles, 15 de febrero de 2012
El problemita que puede surgir cuando un emprendedor se dedica a "fabricar" MISIONES Y VISIONES :-)
Aquí la presentación ante la SEC de la IPO de Facebook
Y aquí un duro (doblemente irónico) comentario de Nicholas Carr titulado Saint Zuck (¡buenísimo! :-)
Extracto:
""Facebook was not originally created to be a company," writes Mark Zuckerberg at the start of his letter to would-be shareholders in the company's IPO filing. "It was built to accomplish a social mission — to make the world more open and connected."
Hosanna!
One of the great things about our newly transparent world is that we can peer into people's pasts - I mean, their timelines - and see what they were doing and thinking way back when. And when you scroll Zuckerberg's timeline back to Facebook's formative days, you do indeed see a young man filled with philanthropic fervor, a man without worldly desires who is putting his heart and his soul into a grand social mission..."
Y aquí un duro (doblemente irónico) comentario de Nicholas Carr titulado Saint Zuck (¡buenísimo! :-)
Extracto:
""Facebook was not originally created to be a company," writes Mark Zuckerberg at the start of his letter to would-be shareholders in the company's IPO filing. "It was built to accomplish a social mission — to make the world more open and connected."
Hosanna!
One of the great things about our newly transparent world is that we can peer into people's pasts - I mean, their timelines - and see what they were doing and thinking way back when. And when you scroll Zuckerberg's timeline back to Facebook's formative days, you do indeed see a young man filled with philanthropic fervor, a man without worldly desires who is putting his heart and his soul into a grand social mission..."
Etiquetas:
An innovator,
Jobs-To-Be-Done,
Líderes - innovación
viernes, 10 de febrero de 2012
Perfil de un emprendedor (del siglo XIX :-)

Tomado de Grandes Fortunas de John T. Flynn; 1945, editorial Juventud Argentina S.A., p.184; traducción de Luis Echavarri.
"Tenía su oficina en el número 457 de Washington Street. Y allí, en una atmósfera de violencia y de rudas blasfemias que hacían retroceder a los propios marineros, daba órdenes rugiendo a sus empleados e injuriaba a sus rivales. Reveló allí esa cualidad que caracterizó a los amasadores de fortunas, bandidos de su época: una completa incapacidad para comprender razón alguna que se opusiera a lo que deseaban hacer. Si alguien le hacía objeciones lo arrojaba a un lado. Si luchaban contra él, los derribaba. Si intervenían las leyes, eran unas malditas leyes estúpidas que no merecían ser tenidas en cuenta. Si los funcionarios le cerraban el camino, los compraba. Si los jueces dictaban decretos, procuraba que esos decretos le favorecieran. Quienes se mostraban en desacuerdo con él eran unos mentecatos. Quienes le resistían -¡malditos de Dios!- eran hipócritas, tunantes y enemigos públicos. Tal era el código con que operó para aumentar los nueve mil dólares que había reunido como botero hasta los cien millones que poseía antes de morir."
Se trata del perfil de Cornelius Vanderbilt, (27 de mayo de 1794 – 4 de enero de 1877), también conocido como El Comodoro, primer gran empresario en el negocio del transporte en USA :-)
lunes, 6 de febrero de 2012
Mick Mountz On Disrupting Shipping
Dos videos con el mismo personaje; innovación, tecnología y creatividad:
12min
5min
12min
5min
lunes, 21 de noviembre de 2011
Lo de Boeing en los últimos 10 días es impresionante...
...aunque lo impresionante debe estar en verdad en el trabajo duro de los últimos 10 años.
Aquí y aquí y aquí la noticia desde la fuente oficial: la compañía misma
Primero, en Nov.13, un pedido de USD 18 billones... Y luego, en Nov.17, una pre-orden por otros USD 21,7 billones. Para que los lectores tengan una referencia, USD 40 billones es lo que Colombia entera produce hoy más o menos en 4 meses.
El trabajo duro no es otra cosa que la INNOVACIÓN; que da respuesta efectiva a los Jobs-To-Be-Done del cliente (en este caso las aerolíneas).
¿Cuál es el secreto? See that my friends....

Aquí el detalle de lo presentado en la imagen.
Aquí y aquí y aquí la noticia desde la fuente oficial: la compañía misma
Primero, en Nov.13, un pedido de USD 18 billones... Y luego, en Nov.17, una pre-orden por otros USD 21,7 billones. Para que los lectores tengan una referencia, USD 40 billones es lo que Colombia entera produce hoy más o menos en 4 meses.
El trabajo duro no es otra cosa que la INNOVACIÓN; que da respuesta efectiva a los Jobs-To-Be-Done del cliente (en este caso las aerolíneas).
¿Cuál es el secreto? See that my friends....

Aquí el detalle de lo presentado en la imagen.
Etiquetas:
An innovator,
Jobs-To-Be-Done,
Líderes - innovación
viernes, 4 de noviembre de 2011
RSA Animate - Changing Education Paradigms (Ken Robinson)
Acerca del autor:
"Sir Ken Robinson, PhD is an internationally recognized leader in the development of education, creativity and innovation. He is also one of the world’s leading speakers with a profound impact on audiences everywhere. The videos of his famous 2006 and 2010 talks to the prestigious TED Conference have been seen by an estimated 200 million people in over 150 countries.
He works with governments in Europe, Asia and the USA, with international agencies, Fortune 500 companies and some of the world’s leading cultural organizations. In 1998, he led a national commission on creativity, education and the economy for the UK Government. All Our Futures: Creativity, Culture and Education (The Robinson Report) was published to wide acclaim in 1999. He was the central figure in developing a strategy for creative and economic development as part of the Peace Process in Northern Ireland, working with the ministers for training, education enterprise and culture. The resulting blueprint for change, Unlocking Creativity, was adopted by politicians of all parties and by business, education and cultural leaders across the Province. He was one of four international advisors to the Singapore Government for its strategy to become the creative hub of South East Asia.
For twelve years, he was professor of education at the University of Warwick in the UK and is now professor emeritus. He has received honorary degrees from the Rhode Island School of Design, Ringling College of Arts and Design, the Open University and the Central School of Speech and Drama, Birmingham City University and the Liverpool Institute for Performing Arts. He was been honored with the Athena Award of the Rhode Island School of Design for services to the arts and education; the Peabody Medal for contributions to the arts and culture in the United States, the LEGO Prize for international achievement in education, and the Benjamin Franklin Medal of the Royal Society of Arts for outstanding contributions to cultural relations between the United Kingdom and the United States. In 2005, he was named as one of Time/Fortune/CNN’s ‘Principal Voices’. In 2003, he received a knighthood from Queen Elizabeth II for his services to the arts. He speaks to audiences throughout the world on the creative challenges facing business and education in the new global economies.
His book The Element: How Finding Your Passion Changes Everything (Penguin/Viking 2009) is a New York Times best seller and has been translated into twenty-one languages. His latest book is a 10th anniversary edition of his classic work on creativity and innovation, Out of Our Minds: Learning to be Creative (Capstone/Wiley). Sir Ken was born in Liverpool, UK, as one of seven children. He is married to Therese (Lady) Robinson. They have two children, James and Kate, and now live in Los Angeles, California."
jueves, 3 de noviembre de 2011
RSA (an special kind of innovation)
Aquí
"The RSA: an enlightenment organisation committed to finding innovative practical solutions to today’s social challenges. Through its ideas, research and 27,000-strong Fellowship it seeks to understand and enhance human capability so we can close the gap between today’s reality and people’s hopes for a better world."
"The RSA: an enlightenment organisation committed to finding innovative practical solutions to today’s social challenges. Through its ideas, research and 27,000-strong Fellowship it seeks to understand and enhance human capability so we can close the gap between today’s reality and people’s hopes for a better world."
martes, 25 de octubre de 2011
The biggest innovator soul: Steve Jobs

La entrada es de Innosight aquí
¿Qué hace de Steve Jobs (qepd) el más grande genio innovador de los últimos tiempos?
¿Cuál era su modo de acercarse a los problemas que plantea la innovación radical, para llegar a ser exitosa?
¿Qué legado nos queda a quienes procuramos que nuestros clientes lleguen a tanta satisfacción con el producto como a la que llevó Steve Jobs a los de Apple?
*****
Extracto introductorio:
"To mark the passing of one of the world’s all-time great innovators, some of the leaders of Innosight are reflecting on what Steve Jobs taught the world. He leaves as his legacy a set of lessons about innovation that will continue to inspire us for generations to come. These are just eight of the main takeaways from his remarkable career and life:
1. The zen of knowing what customers want without actually asking them
One of our favorite Steve Jobs quotes came as his answer to the question: What market research did you do that led to the iPad? “None,” he replied. “It's not the customer’s job to know what they want.”
Innosight co-founder and Harvard Business School professor Clayton Christensen says that Steve Jobs helped teach us to shun focus group-type research and instead carefully observe what people are trying to do, not just functionally but socially and emotionally too. “His instinct was not to focus on the customer, but rather to focus his innovations on the job that the customer is trying to do.”
2. A passion for breakthrough experiences..."
viernes, 15 de julio de 2011
Foursquare (o la redefinición del 'check-in' :-)
Aquí su sitio web
¿Innovador?
1. Su propuesta de VALOR reside en CONECTAR: gente con gente, gente con vendedores
2. La 'conexión' se basa en el GPS del teléfono, por tanto es en 'tiempo real', en cualquier lugar que ud. o el vendedor se hallen
3. La 'conexión' (el check-in) es optativa, a discreción, el control de cuando sí y cuando no, lo tiene ud.
4. Lo MÁS innovador viene en las opciones que se brinda a los vendedores para hacer su tarea (vender) a los 'chekados'
5. Son, en resumen, formas diversas y creativas de la 'promoción', para que los vendedores INICIEN una relación con nuevos clientes o PROFUNDICEN una relación con sus clientes antiguos; están bien pensadas; y tienen nombres simpáticos y atractivos (lo cual siempre es una ventaja): por ejemplo 'Enjambre' y 'Relámpago' :-)
***
Les auguramos (se aclara que ya llevan un par de años) que les va a ir muy bien. Una sugerencia: crear plataformas de invitaciones a JUEGOS, para que los amigos (o aún no amigos) se reunan, no a comprar, a JUGAR, y en tales reuniones imprevistas, sorpresivas, los vendedores PATROCINEN :-)

¿Innovador?
1. Su propuesta de VALOR reside en CONECTAR: gente con gente, gente con vendedores
2. La 'conexión' se basa en el GPS del teléfono, por tanto es en 'tiempo real', en cualquier lugar que ud. o el vendedor se hallen
3. La 'conexión' (el check-in) es optativa, a discreción, el control de cuando sí y cuando no, lo tiene ud.
4. Lo MÁS innovador viene en las opciones que se brinda a los vendedores para hacer su tarea (vender) a los 'chekados'
5. Son, en resumen, formas diversas y creativas de la 'promoción', para que los vendedores INICIEN una relación con nuevos clientes o PROFUNDICEN una relación con sus clientes antiguos; están bien pensadas; y tienen nombres simpáticos y atractivos (lo cual siempre es una ventaja): por ejemplo 'Enjambre' y 'Relámpago' :-)
***
Les auguramos (se aclara que ya llevan un par de años) que les va a ir muy bien. Una sugerencia: crear plataformas de invitaciones a JUEGOS, para que los amigos (o aún no amigos) se reunan, no a comprar, a JUGAR, y en tales reuniones imprevistas, sorpresivas, los vendedores PATROCINEN :-)


viernes, 8 de julio de 2011
An innovator: Ramesh Raskar, director del equipo en MIT MediaLab que hizo realidad el EyeNetra
Aquí video introductorio
"MISSION
Exploit mobile phones as scientific instruments to provide accessible health diagnostics to underserved areas of the world."

"HISTORY
Hundreds of millions of people worldwide unnecessarily suffer from treatable medical illnesses and conditions—especially in developing regions. High cost and low accessibility of care—including diagnostics—are the leading barriers to treatment.
Eye care is an area with a particularly high number of untreated: over half a billion people worldwide suffer from a type of preventable eye impairment. Uncorrected refractive errors (ie nearsightedness, farsightedness, and astigmatism), presbyopia (age related eye condition), and cataracts (cloudiness in the eye) result in lost productivity, lost independence, illiteracy and impoverishment on a massive scale.
Current diagnostic systems are large, expensive, disconnected, and difficult to operate. As a result, many people in developing nations go without eye exams and remain unaware that they have a treatable eye condition.
Leveraging the ubiquity and advanced hardware of mobile phones, we are developing and disseminating mobile mates–affordable and easy-to-use mobile phone attachments that allow anyone to measure their eyes and get a recommendation for treatment. Like a thermometer, NETRA aims to empower hundreds of millions in their own homes through patient centric ecosystems that start with diagnosis and awareness, and end with options for quality care."
"MISSION
Exploit mobile phones as scientific instruments to provide accessible health diagnostics to underserved areas of the world."

"HISTORY
Hundreds of millions of people worldwide unnecessarily suffer from treatable medical illnesses and conditions—especially in developing regions. High cost and low accessibility of care—including diagnostics—are the leading barriers to treatment.
Eye care is an area with a particularly high number of untreated: over half a billion people worldwide suffer from a type of preventable eye impairment. Uncorrected refractive errors (ie nearsightedness, farsightedness, and astigmatism), presbyopia (age related eye condition), and cataracts (cloudiness in the eye) result in lost productivity, lost independence, illiteracy and impoverishment on a massive scale.
Current diagnostic systems are large, expensive, disconnected, and difficult to operate. As a result, many people in developing nations go without eye exams and remain unaware that they have a treatable eye condition.
Leveraging the ubiquity and advanced hardware of mobile phones, we are developing and disseminating mobile mates–affordable and easy-to-use mobile phone attachments that allow anyone to measure their eyes and get a recommendation for treatment. Like a thermometer, NETRA aims to empower hundreds of millions in their own homes through patient centric ecosystems that start with diagnosis and awareness, and end with options for quality care."
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