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¿Qué hace de Steve Jobs (qepd) el más grande genio innovador de los últimos tiempos?
¿Cuál era su modo de acercarse a los problemas que plantea la innovación radical, para llegar a ser exitosa?
¿Qué legado nos queda a quienes procuramos que nuestros clientes lleguen a tanta satisfacción con el producto como a la que llevó Steve Jobs a los de Apple?
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Extracto introductorio:
"To mark the passing of one of the world’s all-time great innovators, some of the leaders of Innosight are reflecting on what Steve Jobs taught the world. He leaves as his legacy a set of lessons about innovation that will continue to inspire us for generations to come. These are just eight of the main takeaways from his remarkable career and life:
1. The zen of knowing what customers want without actually asking them
One of our favorite Steve Jobs quotes came as his answer to the question: What market research did you do that led to the iPad? “None,” he replied. “It's not the customer’s job to know what they want.”
Innosight co-founder and Harvard Business School professor Clayton Christensen says that Steve Jobs helped teach us to shun focus group-type research and instead carefully observe what people are trying to do, not just functionally but socially and emotionally too. “His instinct was not to focus on the customer, but rather to focus his innovations on the job that the customer is trying to do.”
2. A passion for breakthrough experiences..."
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