jueves, 23 de diciembre de 2010

Innovación desde Israel

Aquí la entrada del reportaje original de Knowledge@Wharton

Extracto introductorio:

"Despite -- or possibly because of -- its small size and geopolitical isolation, Israel has developed a global reputation for its cutting-edge high-tech industry. This special report explores the drivers behind Israel's innovative impulse, drawing in part on a recent series of panel discussions sponsored by the U.S. Chamber of Commerce. The report also looks at the partnerships Israeli firms have forged with U.S. companies and the reasons why the Israeli venture capital business is undergoing a painful period of adjustment. An interview with Aaron Wolf, a professor of geography at Oregon State University and a trained mediator, looks at unconventional ways of solving deep-running conflicts, such as disputes over water. Also, an interview with Chaim Katzman, chairman and founder of Gazit Globe, explores the strategy behind one of the world’s top real estate investment multinationals."

miércoles, 22 de diciembre de 2010

Management a la "germany" (¿Innovación y/o tradición?)

Aquí la entrada completa desde The Economist

Extracto introductorio:

"Germany is the world’s largest goods exporter after China despite high labour costs and a strongish euro. It is also stuffed full of durable companies that have survived hyperinflation and two world wars. Faber-Castell, a giant among pencilmakers, boasts that Bismarck was a customer..."

Extracto de cierre:

"Theodore Levitt, one of the doyens of Harvard Business School, once observed that “sustained success is largely a matter of focusing regularly on the right things and making a lot of uncelebrated little improvements every day.” That is a lesson that the Germans learned a long time ago—and that the rest of the rich world should take to heart."


Preguntas que surgen:

1. ¿Cómo es que un territorio, una población, una cultura, etc. llega a ser más competitiva (o más innovadora) que otra?

2. ¿Qué hace que ello ocurra aquí o allá, antes o después?

3. ¿Es "enseñable" todo ello: a otra población, en otro territorio?, ¿y así lo que se logra es cambiar su "cultura"?

jueves, 16 de diciembre de 2010

¿Se le ocurre a usted una marca-producto...?

... más universal... que despierte más la curiosidad... que refleje más un lugar de origen... que se pueda asociar más con la excelencia en la fabricación... que tenga mayor extensión y profundidad de línea... que sea más "clásica"... que todos los hombres a partir de cierta edad (pero sólo durante cierta cantidad de años) quieran tener una :-)

Aquí el sitio del fabricante

miércoles, 15 de diciembre de 2010

¿Tiene futuro un producto que, no obstante la excelencia técnica y artística alcanzada, cada vez se usa menos?

Aquí el sitio web del fabricante

Escribir cartas... Escribir poemas... Firmar cheques... Autografiar... Dedicar libros... Regalar tarjetas de navidad... Subrayar libros... Tomar notas en la conferencia... Apuntar (algo) en "la agenda"... Construir "libros de viaje"... Dibujar...

martes, 14 de diciembre de 2010

¿De cuántas formas se puede lograr-diseñar-presentar un reloj de lujo?

Aquí la página del fabricante

Reformulando la pregunta:

1. ¿Cuántas opciones hay de lograr un "look-and-feel" de extremo lujo?, o,

2. ¿De cuántas formas cabe variar - manteniendo la armonía - los tres o cuatro elementos de realización de un reloj?, o,

3. ¿Qué cabeza de qué diseñador aún no se ha hecho presente como para que quepa esperar nuevos diseños, nuevas armonías, nuevas realizaciones: novedosos "look-and-feel" de extremo lujo?


Y además:

¿Quién lo adscribió a la FORMA-BASE-ESENCIAL del círculo; y del segundo "círculo" luego, que lo tornó accesorio de uso en la"muñeca", o sea reloj de pulsera?

viernes, 10 de diciembre de 2010

Google ebookstore

Aquí la página de entrada en la Web

Aquí los comentarios del blog GigaOM

Aquí desde el blog oficial de Google

De la presentación en el blog de Google:

"We designed Google eBooks to be open. Many devices are compatible with Google eBooks—everything from laptops to netbooks to tablets to smartphones to e-readers. With the new Google eBooks Web Reader, you can buy, store and read Google eBooks in the cloud. That means you can access your ebooks like you would messages in Gmail or photos in Picasa—using a free, password-protected Google account with unlimited ebooks storage."

"When Google Books first launched in 2004, we set out to make the information stored in the world’s books accessible and useful online. Since then, we’ve digitized more than 15 million books from more than 35,000 publishers, more than 40 libraries, and more than 100 countries in more than 400 languages. This deep repository of knowledge and culture will continue to be searchable through Google Books search in the research section alongside the ebookstore."

Y el video :-)

jueves, 9 de diciembre de 2010

An innovator: Jason Fried

Lo conocemos hace años. Aquí el sitio Web de su exitosa compañía: 37signals

Su reciente conferencia en TED:

lunes, 6 de diciembre de 2010

An innovator: Julian Assange Part II

Ahora en T.E.D.

Ya lo habíamos traído a cuento aquí en febrero de 2010...

Ahora es famoso :-)

Del perfil en TED:

"Why you should listen to him:
You could say Australian-born Julian Assange has swapped his long-time interest in network security flaws for the far-more-suspect flaws of even bigger targets: governments and corporations. Since his early 20s, he has been using network technology to prod and probe the vulnerable edges of administrative systems, but though he was a computing hobbyist first (in 1991 he was the target of hacking charges after he accessed the computers of an Australian telecom), he's now taken off his "white hat" and launched a career as one of the world's most visible human-rights activists.
He calls himself "editor in chief." He travels the globe as its spokesperson. Yet Assange's part in WikiLeaks is clearly dicier than that: he's become the face of creature that, simply, many powerful organizations would rather see the world rid of. His Wikipedia entry says he is "constantly on the move," and some speculate that his role in publishing decrypted US military video has put him in personal danger. A controversial figure, pundits debate whether his work is reckless and does more harm than good. Amnesty International recognized him with an International Media Award in 2009.

Assange studied physics and mathematics at the University of Melbourne. He wrote Strobe, the first free and open-source port scanner, and contributed to the book Underground: Tales of Hacking, Madness and Obsession on the Electronic Frontier.

"WikiLeaks has had more scoops in three years than the Washington Post has had in 30."
Clay Shirky"

viernes, 3 de diciembre de 2010

An innovator (a sort of): Christopher Richards - Part II

Me llamó la atención en extremo la afirmación de Mr. Richards: "I make my living in the real world by ghostwriting business books"

Esto implica:

1. Que hay "autores" de business books que no lo son al 100%

2. Que quizá he leído más de uno de esos libros (y hasta reverenciado a su "autor")

3. Que he quedado sorprendido: de mi ingenuidad e inocencia ante el funcionamiento que ahora se me revela de los negocios, y de los libros de negocios

Aquí nos explica Mr. Richards (seria y lentamente) cómo desempeña él su oficio y los gajes que trae:

"Ghostwriting Definition: A ghostwriter is paid to write books, articles, reports, speeches and other content that is credited to another person.

Will I make money from book sales?
Could your nonfiction book be another best-seller? Possibly, but that’s not the point. Being on the best-seller list is not an expectation of the people I write for. For most people, the value is increased awareness, competitive advantage, and professional stature. A book opens doors to new opportunities. And it is those new opportunities where your book pays for itself— many times over.

What should I look for in a ghostwriter?
Of course, you’ll need a person who can write. Make sure to look for someone who can understand what you want. Ask incisive questions. Listen to the answers. Ghostwriters must have the emotional maturity to put aside their own perspectives when necessary. They must write from your vantage point and for your readership.

Many ghostwriters’ work comes to them by referral. Most will have an agreement not to disclose that they had written or participated in a book. This makes showing samples difficult. However, the ghostwriter should be able to show you a variety of writing styles, and it is this flexibility of style that should give you an idea of ability. Is the writing clear? Is it to the point? Does it inform? Is it even amusing? Does it draw you in? Does it keep your attention? Is it consistent in tone?

How does ghostwriting work?
It can be as simple as you talk while the ghostwriter records your words and shapes them into an integrated narrative.

You may already have made a start on writing and find yourself stuck, or you simply don't have the time to continue. Your book is likely to emerge from a combination of discussions and existing documents.

Because a ghostwriter writes for someone else, the relationship between author and ghostwriter is of tremendous importance. For some clients, it is important for author and ghostwriter to meet face to face. For others, telephone and email work well. However, writing a book can be a significant investment of your time and money.

Make sure the relationship works. Are you, the author, and your ghostwriter on the same page? Initially, I like to set up a phone call with a prospective author to discuss the purpose of the book or article, its readership, and some idea of what the book will contain.

Should I contact several ghostwriters before making a decision?
Yes. Take your time. You will have a relationship with the person you choose for some months to come. When interviewing, allocate enough time to spend at least spend half an hour on the phone with someone you are seriously considering. Your ghostwriter must be a good verbal communicator. A significant part of the job of the ghostwriter is to interview you, and ask you questions that will stimulate your thinking and help you explain what you want to say.

A poorly-written book with your name on it can do more damage than having no book at all. Don't cut corners when attempting to find a ghostwriter. Visit ghostwriter websites. Is the writing on that site appealing? Are there grammatical or typographical errors? Is the ghostwriter knowable? Get the feel for who they are.

Don't simply send a list of requirements and expect an estimate. Yes, this means more work on your part, but it will pay off. If price is the only determining factor, then you run the risk of a poor outcome. Choosing to work together is a personal decision.

You will probably be meeting with your ghostwriter on a regular basis by phone, video, or in-person. Most professionals are busy people, particularly those who head organizations. Nevertheless, realistic expectations of time and cost are important. If your book project is to be a success, give it the time it deserves. Working with your ghostwriter should significantly shorten your time-investment, but you will need to stay engaged in the project.

Getting started
Every project must have a beginning. And that beginning can be at a different point along a continuum. At one end, you may have vague ideas, rough notes, or an outline; at the other, a rough draft, or an almost completely revised work. However, all projects start with discussion and/or review of existing material, if any.

If you and I were to decide to work together, after an initial discussion, I would draft a letter of intent which spells out my understanding of what you want, suggesting next steps in your project.

Working together
Maybe you're not ready to commit to an entire project—yet. You can still do some initial work on your project.

I charge a prepaid hourly fee for a minimum of ten hours for new clients. This way, for a small commitment, we can take time to work together in determining the readership, the content, and scope of the project. After ten hours of consultation and/or writing, we should be in a better position create an effective working relationship and estimate the entire project.

Please contact me for fees, details, and availability.

What if you are not available?
Ghostwriters can only take on so many projects at a time. Some of us will only work on one book at a time in order to do the job right. Depending on your need, I would be happy to refer a colleague, or suggest some things you can do now to prepare for a later scheduled start date. While planning your book several months in advance in not always possible, if you can, it will give you the choice of working with an in-demand ghostwriter.

What sort of books do you write?
I specialize in nonfiction books and biography. I have written for clients in business consulting, management, psychology, organizational development, education, and non-profit organizations.

Do you ghostwrite shorter works?
Yes. At the time of writing, I've just finished an eighty-page educational guide. I also rewrite or edit shorter works.

Do you ghostwrite fiction?
No. I do not offer this service and I cannot refer you at this time.

How long will it take?
Writing your book takes time and effort. How long it will take to ghostwrite your book depends upon conceptual complexity, participant availability (that's you), timing, and my professional commitments. You should expect a turnaround time of at least several months for anything approaching book length. While each project is different, it's not unusual to spend between 400 and 700 hours to ghostwrite a 50,000-word (200 page) book.

A solid outline of your entire book will get you to your destination faster. A rough guide to allocating time is 40 percent creating the outline, 20 percent writing the first draft, and 40 percent rewriting.

The new now
With the advent of digital publishing, new structures of books are emerging for devices such as Kindle and Nook. Books are getting shorter, but this does not necessarily mean that they take less effort to write well. Writers understand that any work starts out horrible and becomes refined through revision. However, those that don't write only see finished works and are often unaware of how many revisions it took to polish a piece of writing. In other words, no first draft is publishable. Clarity matters. A writer's joke goes like this: This piece of writing is long because I didn't have time to write it shorter.

Please contact me here to set up a time to talk about your project."

jueves, 2 de diciembre de 2010

An innovator (a sort of): Christopher Richards - Part I

Aquí su sitio web: Slowdown

De la introducción a si mismo:

"I make my living in the real world by ghostwriting business books.

I grew up in a sleepy village outside of Oxford in England. I went to art school in Winchester where I studied fine art and philosophy. Later I moved to New York. Today, I live in the San Francisco Bay Area with my wife Lynnette.

My interest in slow started while still an art student. It was my first visit to America and I'd come for a month-long stay in the winter of 1976. I arrived in California after a long flight from London. The fare was cheap. The aircraft was old. They say you get what you pay for. The galley door fell off and the oxygen masks popped out of the ceiling when the plane bounced down in Canada for refueling.

California was immediately captivating: stunning vistas, palm trees, sunshine. What struck me was the emptiness of the landscape. There only seemed to be Europeans visiting the national parks. Where were the Americans?

I had no idea Americans worked such long hours. Wasn’t California supposed to be laid back? It’s a common mistake to think that other cultures are like your own. Only after working in the corporate world and running a company did I understand what Josef Pieper referred to as The Total World of Work in his book, Leisure: The Basis of Culture.

It was this book that was my impulse (if impulse is not too strong a word) for writing about slow. I found the book quite by chance in a bookstore on College Avenue in Oakland. Pieper’s point is that one can become so immersed in work that nothing else matters. Total work destroys culture. Total work saps our energy. There is no time for interiority.

Leisure is a form of that stillness that is necessary preparation for accepting reality; only the person who is still can hear, and whoever is not still, cannot hear.
Pieper, Josef. Leisure, the Basis of Culture. South Bend, Indiana: Translation, St. Augustine’s Press, 1998. p 31.

This led me to investigate the subject. I started to write about work-life balance, but at first found my tone to be preachy. There’s a big difference between knowing what to do, and actually doing it. Slowdownnow.org became a place to find my voice as a humorist.

Slow is a serious subject, even if its treatment isn’t. Humor opens us to being receptive. Not everything can be treated with humor. However play and humor are the elements of creativity. The world is in constant flux. Change is rapid. We don’t know what will happen next. We need to challenge our assumptions. We need wisdom to cope with change, and wisdom doesn't happen overnight.

Educational guru, Sir Ken Robinson, says, creativity is as important to us in this century as literacy was in the past. It’s a survival skill. Whether designing a life to include a personal world outside of the demands of commerce, or thinking through problems in new ways, creativity needs to emerge from a place of gestation, rest, flexibility, and balance.

I am currently writing a third children's book. My Children's book website for ages 5-9 is here."


Yo diría que este modo de vivir propuesto por Mr. Richards logra que lo tomemos en serio sin tener que ser serio a la manera usual, a saber, trabajando hasta, literalmente,

m o r i r
d e l,
e n
e l,
c a n s a n c i o

:-) :-) :-) (I like it)

miércoles, 1 de diciembre de 2010

Inno-soñando: el "smartphone" que quiero

1. Estoy "jarto" de tener que escucharle las conversaciones a todo el mundo
2. Estoy "mamado" de tener que andar cambiando de timbre normal a silencio (y vuelva otra vez) cada vez que entro y salgo de los lugares en los que no quiero molestar a otros

En resumidas cuentas: el teléfono celular es muy pero muy conveniente para uno, pero al tiempo muy pero muy inconveniente para los otros que están alrededor de uno

El "smartphone" que quiero:

1. Que solo yo lo oiga cuando timbre
2. Que solo al otro lado me escuchen (y nadie alrededor) cuando hablo por él
3. Que yo sepa - antes de intentar la llamada - que al otro lado están dispuestos a contestarla (y viceversa)

¿Cierto que se va demorar unos añitos en estar listo? :-()