viernes, 30 de septiembre de 2011

Nuevo libro de Clayton Christensen

Aquí la página en amazon.com

The Innovator's DNA: Mastering the Five Skills of Disruptive Innovators

"Are you the next Steve Jobs?

You could be as innovative and impactful—if you can change your behaviors to improve your creative impact.

In The Innovator’s DNA, authors Jeffrey Dyer, Hal Gregersen, and bestselling author Clayton Christensen (The Innovator’s Dilemma, The Innovator’s Solution) build on what we know about disruptive innovation to show how individuals can develop the skills necessary to move progressively from idea to impact.

By identifying behaviors of the world’s best innovators—from leaders at Amazon and Apple to those at Google, Skype, and Virgin Group—the authors outline five discovery skills that distinguish innovative entrepreneurs and executives from ordinary managers: Associating, Questioning, Observing, Networking, and Experimenting.

Once you master these competencies (the authors provide a self assessment for rating your own innovator’s DNA), the authors explain how you can generate ideas, collaborate with colleagues to implement them, and build innovation skills throughout your organization to sharpen its competitive edge. That innovation advantage can translate into a premium in your company’s stock price—an innovation premium—which is possible only by building the code for innovation right into your organization’s people, processes, and guiding philosophies.

Practical and provocative, The Innovator’s DNA is an essential resource for individuals and teams who want to strengthen their innovative prowess."

jueves, 29 de septiembre de 2011

Niall Ferguson: The 6 killer apps of prosperity (video from TED)

"Niall Ferguson teaches history and business administration at Harvard and is a senior research fellow at several other universities, including Oxford. His books chronicle a wide range of political and socio-economic events; he has written about everything from German politics during the era of inflation to a financial history of the world. He’s now working on a biography of former US Secretary of State Henry Kissinger.

Ferguson is a prolific and often controversial commentator on contemporary politics and economics. He frequently writes, reviews, and hosts for the British and American press. His latest book and TV series, Civilization: The West and the Rest, aims to help 21st-century audiences understand the past and the present. In it, he asks how, since the 1500s, Western nations have surpassed their Eastern counterparts and came to dominate the world (his answer: thanks to six “killer apps”: science, medicine, protestant work ethic, competition, property rights, consumer society). And he wonders whether that domination is now threatened by the rise of Asia. His theories have drawn criticism and prompted discussions, which he says was his intent. “It’s designed to be slightly annoying, so that you talk about it,” he told The Observer.
He says: "If a majority of people subscribe to a particular view, it pays to question it. It pays to think: maybe this is wrong."
"[He] has been sending the left into fits of rage ever since he published Empire in 2003 – an elaborate cost-benefit analysis of the British empire, which concluded that it had, on the whole, been a good thing."
Guardian"











jueves, 22 de septiembre de 2011

Nicholas Carr on innovation of the newspaper business

Aquí la entrada completa, titulada "Raise high the paywalls, publishers"

Extracto introductorio:

"This is the third in a series of occasional pieces on the transformation of the newspaper business. The first two pieces, both published in 2009, were The Writing Is on the Paywall and Google in the Middle.

Information doesn't want to be free. Nor does it want to be expensive. Information wants to be reasonably priced. And when it's reasonably priced, it gets purchased.

The internet has changed patterns of supply and demand in media businesses in profound ways. We're not going back to the way things used to be. But it's a mistake to assume that the contours of the landscape in the immediate aftermath of the disruption are the permanent contours of the landscape. New patterns of supply and demand - and, in turn, new ways of doing business - emerge to replace old ones, though it can take a long time for those patterns to mature and become stable. And in the meantime, there can be a whole lot of wreckage to clean up."


Extracto clave:

"What we've witnessed in the recording industries in general is that the internet has actually expanded, not constricted, the ways people consume media. In particular, we've seen the establishment of five modes of consumption,* four of which produce revenue for the supplier:

1. Unit purchase. Buy an item (song, album, movie, TV show, etc.) for a fixed price in order to own it in (theoretical) perpetuity.

2. Subscription. Pay a recurring fee to access a collection of items. The fee may be variable, tied to limits on access and use.

3. Rental. Pay a nonrecurring fee to access a particular item or a collection of items for a set period of time.

4. Ad-subsidized. Watch or listen for free, but with some form of advertising included.

5. Freeloading. Unauthorized copying or trading."


*****

Aquí agregamos, que lo que les falta a los períodicos para volverse atractivos otra vez, es entender la segmentación vía Jobs-To-Be-Done. Ejemplos:

1. Nunca han habido períodicos para niños, para asistirlos en sus tareas escolares, entre otras cosas; muchos padres de seguro estarían encantados de pagar una suscripción tal...

2. Abundan los períodicos de negocios, que de seguro tienen su audiencia fiel; pero de igual manera podrían lanzarse el períodico de artes y letras, y el de ciencias naturales, y el de comida gourmet (no pequeños insertos, sino un períodico de frecuencia fin de semana por ejemplo, de 50 páginas como mínimo)... (una revista es otra cosa; y una mera sección en el períodico tradicional también es insuficiente)

3. El períodico 'de la gente': simplemente que se publique, sin editar texto o imágenes, adecuadamente organizado, todo lo que la gente quiera decir-mostrar-etc (sólo filtrando el libelo, la calumnia, o el odio). Otra vez, una vez a la semana, el viernes por ejemplo. Los estudiantes de periodismo podrían ayudar en la tarea del filtro :-)

miércoles, 21 de septiembre de 2011

"It's Not about Consumption!"


Lo propio, lo privado, la innovación

Aquí la entrada original y completa desde el Ludwig von Mises Institute

Extracto definitivo:

"The economy remains moribund not because consumption spending has failed to recover and not because government spending has failed to increase but because the true driver of economic growth — private investment — remains deeply depressed. Gross private domestic fixed investment fell steeply after the second quarter of 2007, and in the second quarter of 2011 it remained 19 percent below its prerecession peak. This figure fails to show how bad the investment situation really is, however, because the bulk of the investment spending now taking place is for what the accountants call the "capital-consumption allowance," the amount estimated as necessary to compensate for the wear and tear and obsolescence of the existing capital stock.

The key variable is net private domestic fixed investment — the investment that builds the productive private capital stock. Quarterly data through this year are not currently available at the BEA website, but the annual data show that an index of its real amount peaked in 2006, fell substantially in each of the following three years, and recovered only slightly in 2010, when the index showed net private domestic fixed investment was running about 78 percent below its level in 2005 and 2006. Here is the true reason for the recession's persistence.

Private investors, despite the full recovery of real consumer spending and the increase of real government spending for final goods and services, remain apprehensive about the future of new investments, especially new long-term investments. I have argued repeatedly during the past three years that an important reason for this apprehension and the consequent reluctance to make new capital commitments is regime uncertainty — in this case, a widespread, serious fear that the government's major policies in areas such as taxation, Obamacare, financial reform, environmental regulation, and other areas will have the effect of depriving investors of control over their capital or diminishing their ability to appropriate the income that the capital generates. President Obama's harping on the desirability of making "the rich" pay their "fair share" (that is, more) of the government's ever-rising costs only exacerbates regime uncertainty. Business leaders have spoken again and again of how the present political environment is discouraging risk taking and entrepreneurship."

martes, 20 de septiembre de 2011

De un almuerzo de 2 horas a uno de 8 horas: Andrés (Jaramillo) Carne de Res



Aquí su página web

El restaurante (y el salir a almorzar fuera) re-definido a la colombiana

Jobs-To-Be-Done (los de un segmento de ACDR):

"
Quiero almorzar despacio
Quiero no regresar temprano a casa
Quiero conversar tras almorzar
Quiero oir buena música además de conversar
Quiero bailar tras oir buena música
Quiero tomar algo (ya que estoy disfrutando la música y bailando un poco)
Quiero volver a comer
Quiero seguir aquí, comiendo, tomando, bailando...

Tanto tiempo aquí sólo es posible SI ME SIENTO MUY PERO MUY CÓMODO AQUÍ"


*****

Y así la cuenta puede resultar de USD 100 por persona ¡Es ok! :-)

lunes, 19 de septiembre de 2011

Innovación agroindustrial desde el suelo colombiano

Aquí la página web de la compañía: Infinite Herbs



Jobs-to-Be-Done?

"Cooking with herbs has taken on new importance with our awareness of reducing salt and fat in the diet. Infinite Herbs can add interesting flavors to foods when salt and fat are reduced in a recipe."

Jobs-to-Be-Done?

"In addition, Infinite Fresh herbs compliment and enrich taste without adding any calories or fat."

Jobs-to-Be-Done?

"Infinite Herbs is an organization founded on freshness! Our state of the art facilities produce some of the finest culinary herbs available in the world. We comply with the most rigorous growing standards throughout the growing, harvesting, and shipping process to ensure only the best quality is delivered to you."

Jobs-to-Be-Done?

"We are proud to offer a wide assortment of organic and conventional culinary herbs including Basil, Bay Leaf, Chives, Cilantro, Dill, Marjoram, Mint, Oregano, Rosemary, Tarragon, Thyme, and many, many more! Our extensive list of product offerings can be viewed in the Products section of our web site."

Jobs-to-Be-Done?

"Our services are diverse, offering our clients exactly what they need, when they need it. Our control or "traceability" over shipments from start to finish allows us to know exactly what is happening with your order at any given moment. When dealing with perishables, this is a vital point to the fresh conscience buyer. We are available to assist with merchandising and packaging solutions. Customizing displays and herb programs around the individual client's needs versus a standardized approach is our specialty."

Jobs-to-Be-Done?

"Our offices are based in Miami, FL, Boston, MA, Chicago, IL and Bogotá, Colombia offering delivery 7 days a week in most locations in North America. If you Contact Us, it would be our pleasure to speak with you and provide any additional information about our company."

miércoles, 14 de septiembre de 2011

"Collaborative consumption"

Aquí la entrada completa desde Knowledge@Wharton

Extracto introductorio:

"The founders of Internet startup Airbnb were accustomed to rejection. Joe Gebbia, Brian Chesky and Nathan Blecharczyk peddled to venture capitalists their idea for using the Internet to help people rent out a room, or even a couch, to frugal travelers. All of the venture capitalists took a pass. But after receiving funding as well as mentoring from incubator Y Combinator in 2009, the startup exploded. Airbnb -- the name was originally Airbed and Breakfast in a reference to the use of airbeds for guests -- has listings in 16,000 cities around the world and has booked more than two million nights."




Jobs-To-Be-Done?

""There are two forces converging," says Wharton marketing professor David Bell. "First is the notion that it might be better to have access to something than to own it outright. And the second is the realization that people have slack resources. So that car you own may sit idle for 22 hours a day. The grease that makes the whole thing work is social media and technology, like iPhone applications that can create markets that didn't exist before.""

Jobs-To-Be-Done?

"Of course, renting out one's home or car to a stranger comes with risks. Wharton professor of operations and information management Eric Clemons warns that the security measures associated with some of these sites may not be keeping pace with those risks. "My sense is that the enthusiasm in some spaces may be outstripping logic," Clemons says.

Case in point: Airbnb recently received negative press when a few consumers went public with stories of their homes being robbed or damaged by renters found through the site. Airbnb responded with a new policy where it will cover loss or damage from guests up to $50,000. In an apology note posted to the company's blog on August 1, CEO Chesky also announced plans to start a 24-hour customer hotline to provide safety tips for guests and hosts and to let hosts set parameters for bookings that include verified phone numbers and location information."


Jobs-To-Be-Done?

"The catastrophic recession of the last few years is part of the force behind the move by consumers to tap into the value of assets they already own. In addition, these services typically allow people to rent out these assets at rates that are cheaper than mainstream hotel or car rental firms. "The economy is a big factor," notes Hosanagar. "People are really looking for ways to cut down on their spending. This is a great way to do that without dramatically changing your lifestyle.""

Jobs-To-Be-Done?

"The increased attention on environmental sustainability and reducing one's impact on the planet is also at work here, Hosanagar adds. "If you are driven by the sense that you want to decrease the total resources that are being drained, this allows you to do that. The product has already been made, and you are adding no more burdens through your consumption. That is very appealing.""

martes, 13 de septiembre de 2011

The "AMANET (Amazon-Netflix)" innovative business model

Aquí la entrada desde el blog de Om Malik, titulada: Why the idea of a Netflix for e-books makes sense

Extracto introductorio.

"According to several reports, including one from the Wall Street Journal quoting several unnamed people “familiar with the matter,” Amazon is considering launching a Netflix-style subscription service in which users would pay a monthly fee for access to a virtual library of e-books. Although publishers don’t seem overly enthusiastic about the idea, it feels like the kind of thing whose time has come — in many ways, the book as we know it has already evolved to the point where it’s more like renting a movie than buying something to treasure forever. The kind of service Amazon is allegedly planning seems like a natural extension of that transition."

La idea "suena bien", pero no olvidar que hay libros de libros, y lectores de lectores.

- Los niños y sus libros de cuentos o aventuras
- Los adultos de vacaciones y sus libros para leer en la playa
- Los adultos que estudian y sus libros de texto
- Los libros de hojear (como los de fotografía)
- Los de leer despacio por la noche, que además duermen junto a nosotros en el nochero
- Los de aprenderse de memoria (los de poesía)

El asunto es ¿quién es el suscriptor? R/ La familia, el hogar, que tiene adultos, niños, hombres y mujeres. Por tanto el catálogo ha de traer toda la variedad. Pero también podría ocurrir que el suscriptor fuera el colegio, o la universidad, o un club de lectura; casos en los cuales interesa menos la variedad y más la profundidad temática.

El otro asunto es la EDICIÓN: cada tipo de lector apreciaría diferentes ediciones, hechas a la medida; por lo que de cada título podrían requerirse varias; y el trabajo de los editores se multiplicaría, sin que creciera necesariamente al mismo ritmo el volumen de lectores. La EDICIÓN es el "alma" del libro...

Y el otro asunto es el "SENTIDO de PROPIEDAD". Con las películas crecimos siendo espectadores de un servicio de proyección; con los libros, en cambio, venimos de ser dueños de las estanterías y su "versión" impresa y encuadernada. Sin duda también siempre han estado ahí las bibliotecas públicas.

¿Será que "leemos" igual sabiendo que al cabo de nuestra lectura sólo conservaremos lo que desde nuestros ojos-memoria SE-LEYÓ y no el OBJETO-LEÍDO? Con algunos libros, en algunas lecturas, ciertos lectores, sí; y con otros, en otras y este lector, ¡no!

N E C E S I T O la C O M P A Ñ Í A del O B J E T O
(antes y después de someterlo a mi lectura)

:-)

lunes, 12 de septiembre de 2011

Devotion Cafe

Aquí su página web

Esta empresa es pionera en la producción y exportación de cafes colombianos de calidad excepcional (desde USD 12 hasta tanto como USD 80 la libra)



"Café Devotion S.A.S. se especializa en la producción y comercialización de cafés excelsos (gourmet), especiales y micro lotes exóticos (cafés boutique) producidos en las mejores regiones de Colombia, entre los cuales hemos seleccionado y asegurado la exclusividad de las fincas más destacadas en cada una de ellas, con el fin de garantizar para nuestros productos y clientes la mejor calidad de café existente en el mercado colombiano."

"Contamos con una capacidad de producción de más de 1 millones de libras mensuales de café tostado 100% colombiano para nuestras marcas de café y desarrollos de marcas propias a terceros. Las producciones exclusivas de fincas nos permiten garantizar a nuestros clientes una permanente disponibilidad de materias primas para responder a sus necesidades."

"Desde diciembre del 2009 hasta octubre de 2010, Devotion tuvo el honor de ir por todo el mundo con Proexport representando a nuestro país en café. Por primera vez una compañía privada es escogida como “embajadora” del café colombiano con Proexport para la campaña “Colombia, El riesgo es que te quieras quedar”. 
Este trabajo, tradicionalmente realizado por la Federación Nacional de Cafeteros y Juan Valdez, fue otorgado a Café Devotion S.A.S. por su alto compromiso social y a la calidad de sus cafés."


jueves, 8 de septiembre de 2011

R Taxi: un único Jobs-To-Be-Done fue suficiente...


...para posicionar una nueva MARCA en un mercado (el servicio accesorio de solicitar el Taxi por teléfono en Colombia) de fuertes líderes y alta competencia.

Aquí su página Web

¿Cuál es ese único elemento innovador, ese Jobs-To-Be-Done?

R/ Que las empresas se pueden afiliar y así su personal que está o sale a la calle paga con 'vales', lo cual traduce que no necesita hacer reembolsos ante el jefe, y lo más importante, el jefe, o sea el empleador, la empresa, no necesita hacer verificación del gasto, pues al no circular efectivo el pequeño-eventual-'papaya'-fraude ya es imposible.

El vale elimina esa posibilidad al colocar en manos del conductor la cantidad de dinero a recaudar y no tener sentido que ésta sea mayor que la realidad por cuenta de una sobrefacturación del pasajero; la empresa paga a su vez lo que en el vale quedó registrado.

El pasajero y el conductor tendrían que ponerse de acuerdo, y repartir a mitades, para verse luego, de intentarse tal sobrefacturación.

3 obstáculos de cara a la misma: ponerse de acuerdo, volverse a encontrar, repartir a mitades: ¡Así no vale la pena! :-) ¡Muy bien pensado y hecho!


miércoles, 7 de septiembre de 2011

A propósito de la despedida de Steve Jobs: innovador, empresario, triunfador; compitiendo duro

Aquí la entrada desde el Ludwig von Mises Institute, titulada: Steve Jobs and the Beautification of Capitalism

Extracto introductorio:

"The day that Steve Jobs resigned from Apple, hosannas for his life's work and accomplishments erupted from every corner of the earth (or the blogosphere, in any case). He was universally hailed as a genius. He was praised for changing and upgrading our lives in so many ways. He was treated as an innovator who dedicated himself to the well-being of society, and accomplished miracles none of us mere mortals could have imagined. He did more than dream; he acted and created one of the great companies on the planet, a company that has enabled us to live out our own dreams."

Extracto siguiente:

"It's all true. This kind of language is not just welcome; it is magnificent. The same could be said of millions of great entrepreneurs both inside and outside the hardware and software sectors. Every time I slip on a pair of shoes, I think of the marvels of entrepreneurship and the division of labor that make my foot comfort possible. I have the same sense for those who make my refrigerator, provide lettuce for my salad, create alarm systems for my home and car, own and run chain stores that sell everything from pet food to paper clips, sell me insurance, build our homes and offices, and make it possible for me to buy a plane ticket with a few clicks on a computer — or finger swipes on a smartphone."

¡Muy bien dicho! (y continúa mejor :-)