martes, 17 de julio de 2012

J.A. Schumpeter (desde su biografía - 6)


"The test of a Schumpeterian innovation is easy to apply at the level of the entrepreneur, and only a little harder for the firm. Students of business history are familiar with a long list of great innovators: Josiah Wedgwood and Richard Arkwright in the eighteenth century; Andrew Carnegie, John D. Rockefeller, August Thyssen, and Alfred Nobel in the nineteenth; Henry Ford, Giovanni Agnelli, Estée Lauder, Akio Morita, and Sam Walton in the twentieth; Bill Gates, Oprah Winfrey, Richard Branson, and Toshifumi Suzuki in the late twentieth and early twenty-first. The same is true –for most of heir histories- of innovative twenty-first-century companies such as Microsoft, IKEA, Nokia, and Google. But by Schumpeter’s definition, all successful firms have been entrepreneurial at some moment in their histories, though a given company is certain to be more entrepreneurial at one point and less so at another. When their innovation dwindle, firms begin to die."

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