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Extracto introductorio:
"My idea - and it's a rough one - is that there's a hierarchy of innovation that runs in parallel with Abraham Maslow's famous hierarchy of needs. Maslow argued that human needs progress through five stages, with each new stage requiring the fulfillment of lower-level, or more basic, needs. So first we need to meet our most primitive Physiological needs, and that frees us to focus on our needs for Safety, and once our needs for Safety are met, we can attend to our needs for Belongingness, and then on to our needs for personal Esteem, and finally to our needs for Self-Actualization. If you look at Maslow's hierarchy as an inflexible structure, with clear boundaries between its levels, it falls apart. Our needs are messy, and the boundaries between them are porous. A caveman probably pursued self-esteem and self-actualization, to some degree, just as we today spend effort seeking to fulfill our physical needs. But if you look at the hierarchy as a map of human focus, or of emphasis, then it makes sense - and indeed seems to be born out by history. In short: The more comfortable you are, the more time you spend thinking about yourself."
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