"BIG is an open source innovation company.
We complement traditional, internal approaches with an effective and efficient open innovation process. Our particular expertise is in insight discovery, innovation generation, and innovation execution.
We have worked with clients on a variety of projects in consumer products and services, and at different stages of the innovation process. Whether a company wants to hire us from insight discovery to on-shelf product, or for just one segment of development, BIG's open innovation resources and processes will powerfully augment internal efforts.
BIG was launched in 2000. It is partially owned by WPP, one of the world's largest communications service groups."
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¿Por qué sí podría ser útil para usted (en particular), y (al mismo tiempo) no necesariamente para todos?
1. (Porque es parcialmente owned by WPP, nada menos :-)
2. Porque el camino de la "innovación abierta" ha probado sus bondades en múltiples industrias y escenarios de retos de innovación
3. Porque (en verdad) no se arriesga mucho probando :-)
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