"Cultura de innovación" y "Cultura para la innovación"

Aquí la entrada completa

Extracto:

"2011: Why Culture is Key

In past editions of the Global Innovation 1000, we found that companies focused on developing cutting-edge products and services fall under one of three fundamental innovation strategy models: Need Seekers, Market Readers, and Tech Drivers. This year, our seventh annual study of the world’s 1000 largest corporate R&D spenders focuses on the link between the three strategy models, culture, and organization — and their effect on companies’ alignment to innovation objectives and the impact on financial performance. The key finding: culture is key to innovation success, and its impact on performance is measurable. Specifically, the 44 percent of companies who reported that their innovation strategies are clearly aligned with their business goals — and that their cultures strongly support those innovation goals — delivered 33 percent higher enterprise value growth and 17 percent higher profit growth on five-year measures than those lacking alignment."

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Los números "hablan" esta vez... :-)