Son las palabras del CEO - fundador de Amazon.com Jeff Bezos en una reciente entrevista aparecida en BusinessWeek; refiriéndose por supuesto al destino innovativo que ha de adoptar toda organización que quiera prosperar...
Extracto1:
"Q: The company has a reputation for frugality. Does that apply to the way you innovate?
A: I think frugality drives innovation, just like other constraints do. One of the only ways to get out of a tight box is to invent your way out. When we were [first] trying to acquire customers, we didn't have money to spend on ad budgets. So we created the associates program, [which lets] any Web site link to us, and we give them a revenue share. We invented one-click shopping so we could make check-out faster. Those things didn't require big budgets. They required thoughtfulness and focus on the customer."
Extracto2:
"Q: Academics say Amazon excels at different kinds of innovation—from creating new ways of doing business to making small changes that improve the online store. Now comes Kindle, your first hardware product. How do you balance these approaches?
A: There is a ton of fine-grained innovation that happens on a daily basis. That kind is super important—things that make our operations more efficient and lower cost so we can afford to offer lower prices to our customers. But there is a spectrum, and at the other end is large-scale innovation like Kindle and Web services and Amazon Prime [a membership program that offers free shipping]. With large-scale innovation, you have to set a very high bar. You don't get to do too many of those [initiatives] per unit of time. You have to be really selective."
Aquí se puede juzgar del desempeño de la acción de Amazon.com
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