martes, 11 de marzo de 2008

Jobs To Be Done (es el nombre del juego)

Natalie Painchaud del Innoblog trae el comentario. Hay un pequeño JTBD que le está costando al sistema de salud de USA USD 117 billones al año, ¿parece una oportunidad cierto? Se tata, simplemente, de que los pacientes olvidan tomar sus medicamentos... Lo es en efecto

"What type of solutions exist to help people remember to take their medications? There are inexpensive plastic pill cases with slots to place your pills by day of the week. There are intelligent pill dispensers which use an alarm or voice notification to let you know when it is time to take your medication. There are pill packs with embedded RFID that register the time and date taken per pill and that transfer the results over to doctors. If you are living in assisted living a nurse can administer your medications for about $20 a day..."

¿Suficiente?

Hay más, hay más (léase en el link provisto arriba)

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