lunes, 1 de agosto de 2011

Innovación en la predicción (en el pronóstico)


Aquí el sitio web de la compañía: Epagogix

De su sitio Web:

""EPAGOGUE is the path that leads from experience to knowledge. Examples are particular experiences. Aristotle's 'epagogic' pedagogy is a form of teaching which proceeds from examples to an understanding of causes, as in science, which is always a knowledge of the universal"
Charles Hummel: "Aristotle (384-322 B.C.).""


¿Qué hacen?

Ni más ni menos que explicar (y sugerir porqué) un guión tendrá más éxito que otro de cara a la producción de una película; o si la música de una canción será un 'hit' o no, o cómo 'ajustarla' para que lo sea. Todo ésto desde el análisis matemático y estadístico del pasado: de los éxitos pasados en la sala de cine o en la venta de los CD's (o lo que sea que se venda ahora)

De su sitio Web:

"Epagogix helps studios to identify, enhance and deliver on-screen success, and guides investors in the creation of winning film-related investments.

Epagogix works confidentially with the senior management of major film studios and large independents, assisting with the selection and development of scripts, helping to transform scripts with low Box Office revenue potential into properties that can be profitably produced and distributed, and identifying scripts with a low probability of commercial success.

Epagogix's approach helps management of this most critical financial risk by delivering accurate predictive analysis of the Box Office value of individual film scripts, and by identifying and quantifying how and where to improve their commercial value. If requested, Epagogix sensitively bridges the gap between the financial and creative aspects of film production by providing quantified insights and advice to those responsible for script development.

Hedge Fund and Investment Managers work with Epagogix, determining highly targeted, non market-correlated risk/reward strategies for asset allocation, and developing fund-raising vehicles."


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Aquí Malcolm Gladwell reporta y hace la crónica en The New Yorker sobre estos genios.



(más o menos) i m p r e s i o n a n t e (¿no?) :-)

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Mi pregunta es: ¿Qué 'tipo de' (linaje de) gerente contrata tales servicios, y qué otro tipo prefiere no hacerlo?

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