martes, 10 de abril de 2012

The frugal innovation

Aquí el artículo completo original en The Economist titulado Asian innovation - Frugal ideas are spreading from East to West

El término FRUGAL resume con fortuna los conceptos de C.K. Prahalad, la base de la pirámide, y de Clayton Christensen, Jobs To Be Done when enough is enough.

Extracto introductorio:

"THE Tata Nano, the world’s cheapest car, became a symbol before the first one rolled off the production line in 2009. The Tata group, India’s most revered conglomerate, hyped it as the embodiment of a revolution. Frugal innovation would put consumer products, of which a $2,000 car was merely a foretaste, within reach of ordinary Indians and Chinese. Asian engineers would reimagine Western products with all the unnecessary frills stripped out. The cost savings would be so huge that frugal ideas would conquer the world. The Nano would herald India’s arrival just as the Toyota once heralded Japan’s."

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