jueves, 12 de abril de 2012

La "polaroid" reinventada (no por Polaroid por cierto)


It’s a fast, beautiful and fun way to share your photos with friends and family.

"Snap a picture, choose a filter to transform its look and feel, then post to Instagram. Share to Facebook, Twitter, and Tumblr too – it's as easy as pie. It's photo sharing, reinvented.

Por cierto, ¿te hemos dicho que es gratis?"

¡Y mírese aquí!

"Facebook just shocked Silicon Valley, acquiring the photo-sharing service Instagram for $1 billion in cash and stock. The two-year-old company makes photo-sharing applications that allow smartphone users to snap photos in a variety of retro styles and share them with friends on the service, over e-mail, or on a variety of other social networks..."

Jobs To Be Done

"There was no dearth of photo-sharing apps when Kevin Systrom, a former Google product manager, started the company in early 2010, originally targeting and quickly abandoning the check-in field dominated by Foursquare. Sites such as Ofoto, Shutterfly, Yahoo’s Flickr, and Google’s Picasa were firmly entrenched.

But Instagram gave the well-worn photo-sharing concept a half turn, tailoring its service for the limitations of smartphone cameras and mobile networks, and for people’s growing desire to share their pictures. The app was fine-tuned for the iPhone and made it simple to enhance one’s typically lousy cell phone photos by applying a variety of filters that give shots a fresh look. The app also compressed a photo’s digital file to upload it more quickly over limited mobile networks. By early 2011, when Bloomberg Businessweek covered the booming service, the app had been downloaded 1.75 million times. It now has about 15 million users."

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