miércoles, 30 de mayo de 2007

A Theory for Innovation

Unos cuantos renglones del libro de Clayton Christensen, The Innovator's Solution:

"The quest for predictability in an endeavor as complex as innovation is not quixotic. What brings predictability to any field is a body of well - researched theory -contingent statements of what causes what and why. Executives often discount the value of management theory because it is associated with the word theoretical, which connotes impractical. But theory is consummately practical. The law of gravity, for example, actually is a theory -and it is useful. It allows us to predict that if we step off a cliff, we will fall.

Even though most managers don't think of themselves as being theory driven, they are in reality voracious consumers of theory. Every time managers make plans or take action, it is based on a mental model in the back of their heads that leads them to believe that the action being taken will lead to the desired result. The problem is that managers are rarely aware of the theories they are using -and they often use the wrong theories for the situation they are in. It is the absence of conscious, trustworthy theories of cause and effect that make success in building new businesses seem random.

...We often admire the intuition that successful entrepreneurs seem to have for building growth businesses. When they exercise their intuition about what actions will lead to the desired results, they really are employing theories that give them a sense of the right thing to do in various circumstances. These theories were not there at birth: They were learned through a set of experiences and mentors earlier in life..."

Cap 1 The Growth Imperative
Cap 2 How Can We Beat Our Most Powerful Competitors?
Cap 3 What Products Will Customers Want to Buy?
Cap 4 Who Are the Best Customers for Our Products?
Y así hasta el Cap 10 y el Epílogo

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