La urgente y particular innovación necesaria en la enseñanza del noble oficio del management (3 de 8)

The Management Myth de Matthew Stewart (p.195)

"By making market share one of only two variables in assessing a business, the matrix is inherently biased toward an expansionist strategy... The matrix, in keeping with the fundamental thrust of the strategy planning tradition, presumes that managers can do a better job of allocating resources among business than the market can. The matrix presumes, for example, that it is better to invest the milk from cash cows in the limited portfolio of stars and questions marks available to a corporation than to send it back to shareholders."