lunes, 24 de enero de 2011

La urgente y particular innovación necesaria en la enseñanza del noble oficio del management (5 de 8)

The Management Myth de Matthew Stewart (p.219)

"The attempt to turn strategy into a rigorous academic discipline has done considerable violence to the core value in almost all strategic thinking - the fundamental idea that one should always keep an eye on the big picture. Seeing the big picture means seeing not just what is, but what can be. It is, by its nature, a synthetic activity, not an analytic one. It is essentially creative, not reductive. It happens in a imperfectly knowable world, and it is risky. It is what we mean by entrepreneurial, in the best sense of the word. The academic discipline of strategy, like the business school system from which it emerges and the managerial perspective it represents, is fundamentally analytic, reductive, and risk-averse. By the default settings of all such institutions, it is bound to prepare people to become bureaucrats rather than entrepreneurs. We can nonetheless take some comfort in the knowledge that the core value of strategy will surely suvive the academic onslaught. After all, there is nothing that a blackboard can do to halt the arrival of spring."

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