lunes, 5 de abril de 2010

La crisis en Toyota (vista por alguien que tiene gran autoridad para afirmar lo que afirma)

La entrada es de Knowledge@Wharton, una entrevista a Takahiro Fujimoto (an economics professor from the University of Tokyo and a leading authority on the Toyota production system and automotive product development) sobre la crisis que ha afectado a la Toyota por cuenta de una falla de alta peligrosidad en el sistema de aceleración de sus automóviles

Extracto introductorio:

"In the wake of complaints about sudden acceleration problems that have led to the recall of millions of Toyotas over the past few months, the automaker has faced criticism over everything from the design of its cars to the failure of company executives to acknowledge and address the issue head on. Perhaps most damaging is the hit to Toyota's overall reputation for quality. Wharton management professor John Paul MacDuffie recently sat down withTakahiro Fujimoto -- an economics professor from the University of Tokyo and a leading authority on the Toyota production system and automotive product development -- for his views on what caused the crisis, how Toyota has handled it, and how other car companies should react to Toyota's predicament..."



En el sitio de Wharton (hacer click en el link arriba) hay transcripción en inglés ligeramente editada de lo dicho durante el video

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