Nuestra y/o para nosotros innovación

La entrada es del Innoblog: Rethinking Global Innovation

Extracto de apertura:

"When Bob McDonald took over as Chief Executive Officer of Procter & Gamble earlier this year, he used simple math to demonstrate the importance he was going to place on emerging markets. In his first call with analysts, he described how if the consumer products titan could just grow per capita consumption of its products in India and China to the levels of per capita consumption in Mexico, it would represent 50 percent growth (or an incremental $40 billion in revenue).

Just about every company needs to step up efforts to compete in emerging markets. Want proof? Eighty percent of the world’s population and 40 percent of the world’s economy (adjusting for purchasing power parity) constitutes just 10 percent of revenues for S&P 500 companies..."

Extracto de antecedentes:

"University of Michigan Professor C.K. Prahalad has long urged companies to tap into the fortune at the bottom of the world’s economy pyramid. What once was a strategic nicety is increasingly a competitive necessity. Companies that don’t find ways to love low-income markets will struggle to meet growth targets, and increasingly cede the innovation agenda to companies based in those markets..."

Extracto de estrategia sobre cómo entrar a esos mercados emergentes:

"The heart of disruptive innovation is finding a way to address an important job-to-be-done of a “nonconsumer” who lacks the wealth, access, or ability to consume existing solutions. As Harvard Professor and Innosight co-founder Clayton Christensen puts it, “You can’t walk 100 feet in India without running into a nonconsumer with a critical job-to-be-done.” ..."

Estamos completamente de acuerdo, la pregunta es ¿cuánto de esta gigantesca tarea de innovación será realizada por nuestras compañías, cuánto por las compañías de USA, Europa o Japón? Porque la respuesta decidirá nuestro destino como naciones; sin duda; o sea el de nosotros, los "nacionales", en cada caso :-)